Lettering for Perfectionists
Add color
A course by Martina Flor , Lettering Artist
About the video: Add color
Overview
“When choosing colors, it is not simply about using those that you like or that combine well. The color of a piece should accompany the message and reinforce the atmosphere you want to give. In this lesson we will talk about the general aspects and I will show you some sources of inspiration that will allow you to find good chromatic combinations.”
In this video lesson Martina Flor addresses the topic: Add color, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“So far. we've been working in black and white. Now. color is very important when it comes to telling the story we want to tell and communicating what we need to communicate. Let's explore some important concepts about that. We have all our letters traced in vectors and the decorative elements drawn. all in black and white. Now. it's the perfect time to start applying color. I'd like to go back a bit to the initial briefing where the art director He requested colors that evoke a surreal. almost psychedelic world. emphasizing a unique visual Psychedelic seems like an essential keyword and it'...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (181)
- 4,111 students
- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
