Lettering for Perfectionists
Add color
A course by Martina Flor , Lettering Artist and Designer
About the video: Add color
Overview
“When choosing colors, it is not simply about using those that you like or that combine well. The color of a piece should accompany the message and reinforce the atmosphere you want to give. In this lesson we will talk about the general aspects and I will show you some sources of inspiration that will allow you to find good chromatic combinations.”
In this video lesson Martina Flor addresses the topic: Add color, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“[Music] Until now we have been working in black and white. Now in color it is something very important when telling the story what we want to tell and communicate what we have to communicate. So let's see some important concepts about that. We already have all our letters drawn in vectors. We also have decorative elements drawn all in black and white. Now it's time to apply color. I would like to go back a little to the initial briefing where the art director he asked me for something specific as for the colors. Said the colors should remember to the surreal world and almost psychedelic. Ps...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she isn't drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (182)
- 4,064 students
- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
