Lettering for Perfectionists
Interpreting a briefing
A course by Martina Flor , Lettering Artist
About the video: Interpreting a briefing
Overview
“Every project starts with a briefing. In this lesson, I will explain how to analyze a client's briefing effectively to get the information you need to start working.”
In this video lesson Martina Flor addresses the topic: Interpreting a briefing, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“Welcome. Now we'll look at how to interpret a briefing. I'm going to show you the briefing I received for designing the cover of Alice in Wonderland. And see what parts make it up. Let's get started. A creative briefing acts as your roadmap at a project's start. outlining all considerations for design or illustration tasks. you start making a certain design. a certain illustration. This is the briefing I received when I commissioned to illustrate the cover of Alice in Wonderland. We'll look at them together and see all the details to consider. Initially. there is the title or the text to il...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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- 12 lessons (2h 12m)
- 17 additional resources (5 files)
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- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
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Adobe Illustrator
Adobe Photoshop
