Lettering for Perfectionists
Interpreting a briefing
A course by Martina Flor , Lettering Artist and Designer
About the video: Interpreting a briefing
Overview
“Every project starts with a briefing. In this lesson, I will explain how to analyze a client's briefing effectively to get the information you need to start working.”
In this video lesson Martina Flor addresses the topic: Interpreting a briefing, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“[Music] Welcome. Now let's see how to interpret a briefing. I'm going to show you the briefing that I received to design the cover of Alice in Wonderland and see which part they make it up, let's get to it. A creative briefing is like your roadmap when you start a assignment, because it stipulates all the things to be taken into account when you start making a certain design, a certain illustration. This is the briefing that I received when I was commissioned to illustrate the cover of Alice in Wonderland Wonders so let's see them together and see all the Details to be considered. In princi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
-
Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she isn't drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (182)
- 4,064 students
- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
