Lettering for Perfectionists
Send the sketch to the art director
A course by Martina Flor , Lettering Artist and Designer
About the video: Send the sketch to the art director
Overview
“In any design process, customer feedback is very important. So the sooner you have the approval of the art director to move on, the better. In this lesson, I will give you some tips on how to present your sketches and how to send them.”
In this video lesson Martina Flor addresses the topic: Send the sketch to the art director, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“[Music] We already have our sketch where we define the structure, the shapes of the letters, now it's time to send it to the art director to obtain their approval and feedback. Let's see how we do that. It's time to send him the sketch to the art director or editor. Although one can send the sketch in pencil, black and white, In general what I do is send it in color because I consider that one kills two birds with one stone, not only presents an idea of the design and structure, but also the editor or art director you can get an idea of what colors you want to use and give you feedback abou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she isn't drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
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- 4,064 students
- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
