Lettering for Perfectionists
Send the sketch to the art director
A course by Martina Flor , Lettering Artist
About the video: Send the sketch to the art director
Overview
“In any design process, customer feedback is very important. So the sooner you have the approval of the art director to move on, the better. In this lesson, I will give you some tips on how to present your sketches and how to send them.”
In this video lesson Martina Flor addresses the topic: Send the sketch to the art director, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“We now have our sketch with the structure and letter shapes defined. It's time to send it to the art for feedback and approval. Let's explore how to proceed with this next step efficiently. It's time to send the sketch to the art director or editor. While one can send the sketch in pencil or and white. i typically opt for sending it in color as I find it accomplishes both showing detail and enhancing visual appeal simultaneously. does it present an idea of the design and structure. but the editor or art director can also get an idea of the colors you want to use and provide feedback. What I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (181)
- 4,136 students
- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Intermediate
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
