Lettering for Perfectionists
Presentation and introduction to the course project
A course by Martina Flor , Lettering Artist and Designer
About the video: Presentation and introduction to the course project
Overview
“In this lesson, I'll tell you briefly who I am and what I do. In addition I will explain to you what the course project will be. I'm also going to show you some projects that I did for clients and tell you a little about the history and inspiration behind them. ”
In this video lesson Martina Flor addresses the topic: Presentation and introduction to the course project, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“Hello, welcome to this Doméstika course. My name is Martina Flor and you may know me from other courses But if you don't know me I want to give you a brief introduction to my work and what I do. I am a lyricist and I run a custom lettering and typography studio in Berlin. I moved to Berlin 8 years ago or so After having studied at the Ax The Ax Holland typography design There he studied typeface design for a year and in that year of study I discovered a little In the design of typefaces or in drawing letters A good pairing between two things that I really liked What was graphic design and i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she isn't drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
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- Level: Intermediate
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Adobe Illustrator
Adobe Photoshop
