Lettering for Perfectionists
Looking for inspiration
A course by Martina Flor , Lettering Artist
About the video: Looking for inspiration
Overview
“Now that we have interpreted the client's brief, it is very important to look for inspiration that will help us create a unique lettering. In this lesson I will show you some web pages that I use to find inspiration and I will tell you how to apply those references to your own designs.”
In this video lesson Martina Flor addresses the topic: Looking for inspiration, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“We have seen what the client wants and know what we need to communicate. Now let's see how we tell that story. I'll show you some sources of inspiration I use. both digital and analog. to start working. Let's dive into that. Before beginning my drawings. i seek inspiration. often from the past. I believe exploring historical eras can offer rich insights. This approach helps fuel creativity. Examining graphic materials from various eras lets me make a modern interpretation. right? I always prefer revisiting the past to gain insights and inspiration for my work. to see what was done or to see...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
- 98% positive reviews (181)
- 4,111 students
- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
