Lettering for Perfectionists
Looking for inspiration
A course by Martina Flor , Lettering Artist and Designer
About the video: Looking for inspiration
Overview
“Now that we have interpreted the client's brief, it is very important to look for inspiration that will help us create a unique lettering. In this lesson I will show you some web pages that I use to find inspiration and I will tell you how to apply those references to your own designs.”
In this video lesson Martina Flor addresses the topic: Looking for inspiration, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“We have already seen what the client wants and we know what we have to communicate now, knowing how we tell that story I'm going to show you some sources of inspiration that I use so much. digital as well as analogue to start working even for that Before I start drawing I usually I look for inspiration I like to look for inspiration in the past it seems to me that look for inspiration in other historical eras and look a little graphic material from other times allows me to make an interpretation contemporary of that, no, so I always prefer to go towards the past to see what was done or to l...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Martina Flor combines her talents as a lettering designer and illustrator. Born in Buenos Aires, Martina has lived, studied, and worked in a number of cities throughout Europe including Berlin, where she founded a custom lettering and typography studio. Some of her international clients include The Washington Post, Vanity Fair, Cosmopolitan, HarperCollins, Fontshop, Monotype, and Etsy.
Martina is cofounder of the well-known online “battle” project Lettering vs Calligraphy and founder of Letter Collections. She holds a master's degree in type design from the Royal Academy of Art, The Hague, and she spends much of her time teaching lettering and type design in Europe and abroad.
Martina is the author of the book The Golden Secrets of Lettering, published in 2017 by Princeton Architectural Press in the United States and by Thames & Hudson in the United Kingdom (Original title: Lust auf Lettering, 2016 Verlag Hermann Schmidt), which has been translated into several languages.
When she isn't drawing letters, she travels the world presenting her work at conferences and universities. In 2016, she spoke at TEDx Río de la Plata before an audience of 10,000 spectators.
- 98% positive reviews (182)
- 4,064 students
- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
