Lettering for Perfectionists
Hierarchy and structure. Small sketches
A course by Martina Flor , Lettering Artist
About the video: Hierarchy and structure. Small sketches
Overview
“The lettering will be the protagonist of the cover of your book. Therefore, it is very important to design the structure for the words or phrases. We will have to arrange the elements carefully so that the reader can discern at first glance what is important and what is secondary. We will carry out this design stage with small drawings. In this lesson I will show you how!”
In this video lesson Martina Flor addresses the topic: Hierarchy and structure. Small sketches, which is part of the Domestika online course: Lettering for Perfectionists. Learn to enrich and add character to your lettering.
Partial transcription of the video
“We've read and interpreted the briefing. Now we'll start working. I like to begin with small sketches to ideas and directions the design can go. Initially. i prefer to write the text I will be working with. The sketches are about 5 by 5 centimeters or 4 by 4 centimeters. I take pleasure in writing the text I need to work with or the text I must illustrate. This process helps me connect with the material. This is like... The raw material. so to speak. I'm going to write it plainly and simply. just to be able to say. well. this is what I'm going to work with. There are no spelling mistakes. a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Perfectionists
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Martina Flor
A course by Martina Flor
Buenos Aires-born Martina Flor has been based in Berlin for several years, where she runs a custom lettering and typography studio working internationally for clients such as The Washington Post, Vanity Fair, Cosmopolitan, Harper Collins, Fontshop, Monotype, and Etsy, among others.
Martina is cofounder of the popular online battle "Lettering vs Calligraphy" and founder of "Letter Collections." When she's not drawing letters, she travels to present her work at conferences and universities. She is the author of the book The Golden Secrets of Lettering, originally published in German and later translated into English, Spanish, French, Portuguese, and Japanese.
She also teaches the Domestika lettering courses The Golden Secrets of Lettering and Lettering for Perfectionists, as well as Freelance: Keys and Tools to Find Success as Your Own Boss , in which she reveals the secrets to the self-employed essentials.
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- 12 lessons (2h 12m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Intermediate
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Adobe Illustrator
Adobe Photoshop
