Lettering for Perfectionists

A course by Martina Flor
Lettering Artist. Berlín, Germany.
On Domestika since 09/22/2014
, Lettering Artist

Learn to enrich and give character to your lettering

  • Spanish with subtitles in English
  • 100% Positive reviews (88)
  • 1942 students
Lettering for Perfectionists

Learn to enrich and give character to your lettering


  • Spanish with subtitles in English
  • 100% Positive reviews (88)
  • 1942 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Intermediate
  • 12 Lessons (2h 12m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever


If she knows anything perfectly, Martina Flor -strainer, designer and founder of her own studio of lettering- is the communicative power of letters. But not in the sense of words and language, but in the way in which their forms and how they draw them, are capable of sending a message to the reader. Martina has worked with clients such as Vanity Fair, HarperCollins or Penguin Random House and in this course she will teach you how to deal with a lettering assignment for a major publisher.

This course is the perfect complement to The golden secrets of lettering , another one of the courses that Martina teaches in Domestika, since it taught you the fundamental principles of lettering. Now, however, it goes a little further, teaching you to create complex typographical compositions and how to make your piece stand out and take on personality through the use of adornments, textures, colors and digital treatments.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Draw and improve the composition
  • U3
    U3. Digitization
  • U4
    U4. Add Texture
  • FP
    FP Final project
View details

You will start learning to read and correctly interpret a briefing, so that you can be clear about the client's needs and how to carry out the assignment.

Next, you will create a moodboard that will help you get inspiration and focus on the style of your design. You will create the first sketches, beginning already to propose the first compositions, defining the hierarchy of the text.

Once the client is satisfied with the design of your design, you will continue working digitally. Martina will teach you a specific technique to draw letters with vectors.

You will add layers of decoration, color and textures to your letters and designs so that they acquire character and personality.

Finally, you will prepare the file to send to the client.

What is this course's project?

You will make the lettering of the cover of your favorite book, using applications of color and texture.

Projects by course students

Who is it for?

To those who have taken their first steps in the world of lettering, but also to designers, illustrators and anyone who wants to learn how to incorporate specific techniques to improve the compositions and finishes of their designs.

What you need

Basic knowledge of Adobe Illustrator is necessary. With respect to materials, you will need pencil, paper, foil and a computer with Adobe Illustrator.


Reviews

1942 Students
88 Reviews
100% Positive ratings

Martina Flor

A course by Martina Flor

TeacherPro
Lettering Artist

Martina Flor is a lettering artist and designer. After graduating as a graphic designer at the University of Buenos Aires, she settled in Barcelona where she studied a postgraduate course in Communication Design at the Elisava School. Later, she moved to The Hague where she obtained a master's degree in Typography Design at the Royal Academy of Art. Now she lives in Berlin, where, after working for the Dutch designer Lucas de Grot, she founded his studio of "customized lettering and typography", with which she works for clients all over the world.

She is the creator of Letter Collections and GoodType.co, and co-founder of 'Lettering vs Calligraphy'. Among her clients, we find names like The Washington Post, Etsy, Pinterest, Cosmopolitan Magazine, Penguin Random House, HarperCollins, Fontshop, Harrods and Levi's, among others.


Contents

  • U1

    Introduction

    • Presentation and introduction to the course project
    • Interpreting a briefing
    • Looking for inspiration
  • U2

    Draw and improve the composition

    • Hierarchy and structure. Small sketches
    • Big Sketch
    • Send the sketch to the art director
  • U3

    Digitization

    • Draw with vectors
    • Add color
    • Decoration layers
  • U4

    Add Texture

    • How to generate your own textures
    • How to add textures
    • How to deliver the final file and tips
  • FP

    Final project

    • Lettering for perfectionists

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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Lettering for Perfectionists. A Calligraphy, and Typography course by Martina Flor

Lettering for Perfectionists

A course by Martina Flor
Lettering Artist. Berlín, Germany.
On Domestika since 09/22/2014
  • 100% Positive reviews (88)
  • 1942 students