Lettering for Perfectionists

A course by Martina Flor
Lettering Artist. Berlin, Germany.
Joined September 2014
, Lettering Artist

Learn to enrich and give character to your lettering

  • Spanish with subtitles in English
  • 98% positive reviews (162)
  • 3417 students

Learn to enrich and give character to your lettering



Spanish with subtitles in English
  • 98% positive reviews (162)
  • 3417 students
  • 12 lessons (2h 12m)
  • 16 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Intermediate
  • Unlimited access forever


If she knows anything perfectly, Martina Flor -strainer, designer and founder of her own studio of lettering- is the communicative power of letters. But not in the sense of words and language, but in the way in which their forms and how they draw them, are capable of sending a message to the reader. Martina has worked with clients such as Vanity Fair, HarperCollins or Penguin Random House and in this course she will teach you how to deal with a lettering assignment for a major publisher.

This course is the perfect complement to The golden secrets of lettering , another one of the courses that Martina teaches in Domestika, since it taught you the fundamental principles of lettering. Now, however, it goes a little further, teaching you to create complex typographical compositions and how to make your piece stand out and take on personality through the use of adornments, textures, colors and digital treatments.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Draw and improve the composition
  • U3
    U3. Digitization
  • U4
    U4. Add Texture
  • FP
    FP Final project
View details

You will start learning to read and correctly interpret a briefing, so that you can be clear about the client's needs and how to carry out the assignment.

Next, you will create a moodboard that will help you get inspiration and focus on the style of your design. You will create the first sketches, beginning already to propose the first compositions, defining the hierarchy of the text.

Once the client is satisfied with the design of your design, you will continue working digitally. Martina will teach you a specific technique to draw letters with vectors.

You will add layers of decoration, color and textures to your letters and designs so that they acquire character and personality.

Finally, you will prepare the file to send to the client.

What is this course's project?

You will make the lettering of the cover of your favorite book, using applications of color and texture.

Projects by course students

Who is this online course for?

To those who have taken their first steps in the world of lettering, but also to designers, illustrators and anyone who wants to learn how to incorporate specific techniques to improve the compositions and finishes of their designs.

Requirements and materials

Basic knowledge of Adobe Illustrator is necessary. With respect to materials, you will need pencil, paper, foil and a computer with Adobe Illustrator.


Reviews

3417 Students
162 Reviews
98% Positive ratings

Martina Flor

A course by Martina Flor

Teacher Plus
Lettering Artist

Martina Flor is a lettering artist and designer. After graduating as a graphic designer at the University of Buenos Aires, she settled in Barcelona where she studied a postgraduate course in Communication Design at the Elisava School. Later, she moved to The Hague where she obtained a master's degree in Typography Design at the Royal Academy of Art. Now she lives in Berlin, where, after working for the Dutch designer Lucas de Grot, she founded his studio of "customized lettering and typography", with which she works for clients all over the world.

She is the creator of Letter Collections and GoodType.co, and co-founder of 'Lettering vs Calligraphy'. Among her clients, we find names like The Washington Post, Etsy, Pinterest, Cosmopolitan Magazine, Penguin Random House, HarperCollins, Fontshop, Harrods and Levi's, among others.


Content

  • U1

    Introduction

    • Presentation and introduction to the course project
    • Interpreting a briefing
    • Looking for inspiration
  • U2

    Draw and improve the composition

    • Hierarchy and structure. Small sketches
    • Big Sketch
    • Send the sketch to the art director
  • U3

    Digitization

    • Draw with vectors
    • Add color
    • Decoration layers
  • U4

    Add Texture

    • How to generate your own textures
    • How to add textures
    • How to deliver the final file and tips
  • FP

    Final project

    • Lettering for perfectionists

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Lettering for Perfectionists. Calligraphy, and Typography course by Martina Flor

Lettering for Perfectionists

A course by Martina Flor
Lettering Artist. Berlin, Germany.
Joined September 2014
  • 98% positive reviews (162)
  • 3417 students