Learn to enrich and give character to your lettering
If she knows anything perfectly, Martina Flor -strainer, designer and founder of her own studio of lettering- is the communicative power of letters. But not in the sense of words and language, but in the way in which their forms and how they draw them, are capable of sending a message to the reader. Martina has worked with clients such as Vanity Fair, HarperCollins or Penguin Random House and in this course she will teach you how to deal with a lettering assignment for a major publisher.
This course is the perfect complement to The golden secrets of lettering , another one of the courses that Martina teaches in Domestika, since it taught you the fundamental principles of lettering. Now, however, it goes a little further, teaching you to create complex typographical compositions and how to make your piece stand out and take on personality through the use of adornments, textures, colors and digital treatments.
What's included in this course?
You will start learning to read and correctly interpret a briefing, so that you can be clear about the client's needs and how to carry out the assignment.
Next, you will create a moodboard that will help you get inspiration and focus on the style of your design. You will create the first sketches, beginning already to propose the first compositions, defining the hierarchy of the text.
Once the client is satisfied with the design of your design, you will continue working digitally. Martina will teach you a specific technique to draw letters with vectors.
You will add layers of decoration, color and textures to your letters and designs so that they acquire character and personality.
Finally, you will prepare the file to send to the client.
What is this course project about?
You will make the lettering of the cover of your favorite book, using applications of color and texture.
Who is it for?
To those who have taken their first steps in the world of lettering, but also to designers, illustrators and anyone who wants to learn how to incorporate specific techniques to improve the compositions and finishes of their designs.
Basic knowledge of Adobe Illustrator is necessary. With respect to materials, you will need pencil, paper, foil and a computer with Adobe Illustrator.
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Martina Flor is a lyricist and designer. After graduating as a graphic designer at the University of Buenos Aires, she settled in Barcelona where she studied a postgraduate course in Communication Design at the Elisava School. Later, he moved to The Hague where he obtained a master's degree in Typography Design at the Royal Academy of Art. Now he lives in Berlin, where, after working for the Dutch designer Lucas de Grot, he founded his studio of "customized lettering and typography", with which he works for clients all over the world.
She is the creator of Letter Collections and GoodType.co, and co-founder of 'Lettering vs Calligraphy'. Among its clients we find names like The Washington Post, Etsy, Pinterest, Cosmopolitan Magazine, Penguin Random House, HarperCollins, Fontshop, Harrods and Levi's, among others.