Marketing Strategy for Your First Online Store

Overview

“In this lesson you will discover the key metrics for any e-commerce: what they are, what they mean and how to analyze them to find potential improvements in your online store.”

In this video lesson Jorge García Gómez addresses the topic: Basic Analytics, which is part of the Domestika online course: Marketing Strategy for Your First Online Store. Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy.

Partial transcription of the video

“Basic analytics At this point we have already designed a marketing plan that we can run. We have the last part, which is to measure everything we have done, because if we don't measure it, we won't know how to improve it. We have a lot of metrics available to measure how an e-commerce works. The most important thing is to prioritize what metrics are important to you. To do this, we will define some metrics in each part of the funnel. In our "funnel" we have three steps: Above we have the acquisition part, in the middle is the conversion part and the end part is the loyalty part. Those are t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Marketing Strategy for Your First Online Store

• Level: Beginner
• 98% positive reviews (99)
• 3303 students
• 4 units
• 16 lessons (2h 24m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, E-commerce, Growth Marketing, Marketing, Mobile Marketing, SEO, Social Media