Marketing Strategy for Your First Online Store

Overview

“In this lesson you will learn to do a small study of keywords and to optimize the structure of your e-commerce according to the data. This will improve your positioning in Google.”

In this video lesson Jorge García Gómez addresses the topic: SEO Positioning: Basic Fundamentals, which is part of the Domestika online course: Marketing Strategy for Your First Online Store. Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy.

Partial transcription of the video

“SEO positioning: basic fundamentals Once we saw the marketing channels, The first we will work on is SEO positioning. To do this, the most important thing is to answer two things: how people search for our products and how much people look for our products. We have to make three points to each part of our store. The first is a search intention, then a main keyword and a few secondary ones. For example, the main "keyword" could be "face creams", and the secondary ones could be "buy face cream", "cheap face cream", "organic face cream", etc. And finally, assign a URL to that specific section....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Marketing Strategy for Your First Online Store

• Level: Beginner
• 98% positive reviews (99)
• 3303 students
• 4 units
• 16 lessons (2h 24m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, E-commerce, Growth Marketing, Marketing, Mobile Marketing, SEO, Social Media