Marketing Strategy for Your First Online Store

Overview

“Now I am going to show you all the marketing channels available to promote your online store. You will learn the peculiarities of each one, in order to select which ones make the most sense for your project. You will discover the advantages and disadvantages of SEO positioning, CPC campaigns, the corporate blog, influencers, social networks and email marketing.”

In this video lesson Jorge García Gómez addresses the topic: Marketing Channels for an E-commerce: Overview, which is part of the Domestika online course: Marketing Strategy for Your First Online Store. Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy.

Partial transcription of the video

“Marketing channels for an e-commerce: overview We have already reviewed the basic elements of our online store, we have it well optimized and we have designed our target audience. Now we will see the marketing channels. We will make a general mapping of the marketing channels available and the characteristics of each one to choose which channels we are going to work on in our digital strategy. Our first marketing channel is social media. There are two types of social networks: horizontal social networks, which are the social networks that go to the general public, for example, Instagram, Fa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Marketing Strategy for Your First Online Store

• Level: Beginner
• 98% positive reviews (99)
• 3303 students
• 4 units
• 16 lessons (2h 24m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, E-commerce, Growth Marketing, Marketing, Mobile Marketing, SEO, Social Media