Marketing Strategy for Your First Online Store
Content Plan For Your Blog: Getting to Know the Channel
A course by Jorge García Gómez , Digital Marketing Consultant
Joined June 2012
About the video: Content Plan For Your Blog: Getting to Know the Channel
Overview
“Now I am going to teach you how to develop your content calendar to increase the visibility of your brand. So you can use this content to attract the same audience to your transactional part.”
In this video lesson Jorge García Gómez addresses the topic: Content Plan For Your Blog: Getting to Know the Channel, which is part of the Domestika online course: Marketing Strategy for Your First Online Store. Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy.
Partial transcription of the video
“Content plan for blog: getting to know the channel In this lesson we will prepare the content strategy for the online store. The first thing we will do is the same as in the previous lesson, but focused on informational searches. If before we were looking for keywords like buying face creams, now we have to search for more informational "keywords". For example, "advantages of applying a face cream every day." The intention is different before we looked for intentions to buy, now we look for intentions to read, These informational searches they are perfect to attack them from the blog. For t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Marketing Strategy for Your First Online Store
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Category
Marketing & Business -
Areas
Digital Marketing, E-commerce, Growth Marketing, Marketing, Mobile Marketing, SEO, Social Media

Jorge García Gómez
A course by Jorge García Gómez
Jorge García is a marketing consultant and cofounder of Marketing Paradise, an online agency specializing on the design of e-commerce strategies. He has been helping online businesses of all sizes and sectors design cost-effective, scalable, and sustainable projects since 2006.
He has extensive experience in SEO positioning, PPC campaign management, and content planning for brands with a considerable online presence. His agency designs ambitious customer acquisition, conversion, and retention plans.
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- 16 lessons (2h 24m)
- 18 additional resources (4 files)
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- Audio: Spanish, English
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- Level: Beginner
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