Marketing Strategy for Your First Online Store

Overview

“In this lesson we are going to review whether the most important elements of your online store are well optimized before we start marketing. In this way, when you start attracting people to your e-commerce, it will be ready to sell. To teach you how to do it I will use a real case: the natural cosmetics brand Plan Secret.”

In this video lesson Jorge García Gómez addresses the topic: How to Have an E-commerce Ready to Sell, which is part of the Domestika online course: Marketing Strategy for Your First Online Store. Launch your e-commerce step-by-step and reach your goals with a sustainable, scalable, and profitable strategy.

Partial transcription of the video

“How to have an e-commerce ready to sell In this lesson we will present our case study and we will review the basics that an online store should have before investing in marketing. We will analyze the e-commerce plansecret.es, an online store founded in 2019. Its value proposition is the sale of vegan products, organic, without parabens or toxic products. They have a formulation and their own stock with about 150 units for each product. Its values are transparency, quality and naturalness. It is a brand focused on women between 30 and 50 years old health conscious, natural ingredients and th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Marketing Strategy for Your First Online Store

• Level: Beginner
• 98% positive reviews (99)
• 3303 students
• 4 units
• 16 lessons (2h 24m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, E-commerce, Growth Marketing, Marketing, Mobile Marketing, SEO, Social Media