Marketing Strategy for Your First Online Store

Introduction to Marketing for Online Businesses

“ I have developed a marketing plan for a natural cosmetic brand, you can do it for your own business or for another business that catches your attention. Before saying goodbye, we are going to review the different phases to follow to develop the final project. 1. Check that you have the basic elements of your e-commerce well optimized. Remember what we saw in the lesson "How to have an e-commerce ready to sell": measurement system, visible purchase conditions, legal texts, etc. 2. Design at least one profile of your potential audience: interests, needs, demographic segmentation, etc. 3. One of the most relevant marketing channels today is SEO positioning. Carry out the study of keywords and prepare the structure of your website, according to the data you extract from the study. 4. The contents are key for the dissemination of our e-commerce. Prepare the editorial calendar for your blog for the next two months, counting on publishing 3 articles a month. Complete the template that I left you in Unit 3. 5. Design the content calendar on social networks. In Unit 3 I also left you another template for it. 6. Prepare the email marketing calendar. Design at least 3 different emails that you think makes sense to send for the online store. Again, in Unit 3 you have a template to facilitate this task. 7. To evaluate how our plan is working, the measurement of results is essential. Prepare your own custom report in Data Studio, using the template I left you in Unit 4. Now share your final project with all of us by clicking on "Create your project". Remember to share all the development phases of your project. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. So I can give you feedback, I am looking forward to seeing your marketing plan for your online store! I also want to encourage you to actively participate in the forum. We can help each other and learn a lot from each other and create a super interesting community. I will try to go through the forum as much as possible. See you soon! ”

Partial transcription of the video

“Final project We have already reached the end of the course. I hope I have taught you to design a marketing plan for your online store and thus start billing with a minimal investment. Before saying goodbye I would like to make a summary of the steps we have taken together to get our plan ready. First, we analyze if the most important elements of your online store are optimized before starting your marketing strategy. For this we use a real case, a natural cosmetics brand. I showed you the importance of defining your target audience pointing out characteristics such as place, age, gender or...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Marketing Strategy for Your First Online Store

• Level: Beginner
• 98% positive reviews (99)
• 3304 students
• 4 units
• 16 lessons (2h 24m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, E-commerce, Growth Marketing, Marketing, Mobile Marketing, SEO, Social Media