Digital Business: Design and Launch Your Idea from Scratch
Basic branding
A course by Pablo Alaejos , Design and Technology Consultant
About the video: Basic branding
Overview
“In this lesson we will see what are the key elements of a visual identity. Using the Figma program, I will show how to make a consistent and original visual system in a short time.”
In this video lesson Pablo Alaejos addresses the topic: Basic branding, which is part of the Domestika online course: Digital Business: Design and Launch Your Idea from Scratch. Develop your project step by step and create a prototype to minimize risk and assess the success of your venture.
Partial transcription of the video
“Basic branding In this lesson I will share with you what are the essential elements of a visual identity. What is a trademark? It is one of the great questions of the universe. In my opinion, a brand is not its logo, It is not its founder, it is not its product, it is not its promise, it is the sum of all of it. But in this case we will not enter in creating a solid and long-lived brand. This would require a specific course. In fact, there are good courses at Domestika that delve into this aspect. In our case we are going to generate a basic brand, that allows to build the prototype and con...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Business: Design and Launch Your Idea from Scratch
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Category
Marketing & Business -
Software
Figma -
Areas
Business, Creative Consulting, Digital Design, Marketing, Mobile Design, UX / UI, Web Design
Pablo Alaejos
A course by Pablo Alaejos
Pablo Alaejos is a digital experiences leader at the UK design and technology consultancy firm Designit London. Designit uses a human-centered approach to creating digital services and products, enabling them to effectively connect with their users.
For more than twelve years, Pablo has advised start-ups in the United Kingdom, Spain, and Argentina. He has developed digital tools, brands, communications pieces, and business strategies for big names such as Unilever, Kraft-Heinz, BMW, Volkswagen, Siemens, BP, Mastercard, and La Caixa. He has also judged at international design festivals and worked as a teacher and lecturer in various schools throughout Europe and South America.
- 100% positive reviews (80)
- 2,578 students
- 15 lessons (2h 8m)
- 33 additional resources (15 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
FigmaCategory
Areas
