Digital Business: Design and Launch Your Idea from Scratch
Competitor and trend analysis
A course by Pablo Alaejos , Design and Technology Consultant
About the video: Competitor and trend analysis
Overview
“Next, I will explain how to do a competition analysis of a digital business. In addition, we will see different ways of looking for trends mixing business and cultural aspects.”
In this video lesson Pablo Alaejos addresses the topic: Competitor and trend analysis, which is part of the Domestika online course: Digital Business: Design and Launch Your Idea from Scratch. Develop your project step by step and create a prototype to minimize risk and assess the success of your venture.
Partial transcription of the video
“Competitor and trend analysis In this lesson I will teach you how to do a competition analysis of a digital business. In turn, I will give you tips to look for trends mixing business and cultural aspects. To begin, it is important that you have in mind a business you want to create. You do not have to have it completely defined, but it will help you to have a rough idea of it. It is time to analyze your possible competition. Sometimes this can be very close and sometimes a little further away. If, for example, you are thinking of an online flower business, your direct competition will be ot...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Business: Design and Launch Your Idea from Scratch
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Category
Marketing & Business -
Software
Figma -
Areas
Business, Creative Consulting, Digital Design, Marketing, Mobile Design, UX / UI, Web Design
Pablo Alaejos
A course by Pablo Alaejos
Pablo Alaejos is a digital experiences leader at the UK design and technology consultancy firm Designit London. Designit uses a human-centered approach to creating digital services and products, enabling them to effectively connect with their users.
For more than twelve years, Pablo has advised start-ups in the United Kingdom, Spain, and Argentina. He has developed digital tools, brands, communications pieces, and business strategies for big names such as Unilever, Kraft-Heinz, BMW, Volkswagen, Siemens, BP, Mastercard, and La Caixa. He has also judged at international design festivals and worked as a teacher and lecturer in various schools throughout Europe and South America.
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- 15 lessons (2h 8m)
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- Audio: Spanish
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- Level: Beginner
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