Digital Business: Design and Launch Your Idea from Scratch

A course by Pablo Alaejos
Design and Technology Consultant. London, United Kingdom.
Joined November 2020
, Design and Technology Consultant

Develop your project step by step and create a prototype to minimize risk and assess the success of your venture

  • Spanish with subtitles in English
  • 100% positive reviews (13)
  • 502 students

Develop your project step by step and create a prototype to minimize risk and assess the success of your venture

Spanish with subtitles in English
  • 100% positive reviews (13)
  • 502 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 lessons (2h 8m)
  • Available on the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Designer and start-up consultant Pablo Alaejos believes that an idea for a successful digital business can come from anywhere, the most important thing
is knowing how to implement it! After more than twelve years as a project consultant in the United Kingdom, Spain, and Argentina, experience has taught Pablo that knowing how to pinpoint the needs and understand the emotions of the users is a must before starting out on any business venture.

In this course, learn how to create a digital business and launch new products in a short space of time and with a minimal budget. Devise a low-risk business strategy and put the idea you've had in your head to the test by developing a prototype. The user experience and a human-centered approach are at the forefront every step of the way.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Know your possibilities
  • U3
    U3. Perfect your business
  • U4
    U4. Basic brand development and prototype
  • FP
    FP Final Project
View details

Start by getting to know Pablo Alaejos as he shares a little more about himself, his professional experience, and latest projects. He talks about his influences and reveals some of the artists that have had a significant impact on his work.

Pablo explains how to carry out effective research of the competition and the customer base, a process which is at the heart of every successful business plan. Analyze market trends and learn how to create a fictional character to represent your ideal user.

Next, dive right into establishing the pillars of your business, keeping the spotlight on customer needs and the magic moments throughout the experience. Pablo equips you with everything you need to create an authentic brand that stands head and shoulders above the rest.

To finish up, see how quickly and efficiently you can build the brand, factoring in everything from the logo to tone of voice. Develop a prototype containing all the key elements for testing it out with potential customers in the future.

What is this course's project?

Devise a low-risk business strategy and create a prototype to put your idea to the test.

Who is it for?

Anyone who thinks they might have a great business idea, but is yet to take the first steps. This course is also ideal for professionals who want to help others build their business in a simple and dynamic way.

What you need

No prior knowledge is necessary
for this course. What you do need is plenty of motivation to start a new adventure and time to dedicate to your project.

In terms of materials, you mostly need sticky notes, pens, and paper. You also need two different software for the final stages of the course: Miro and Figma. These are industry-standard platforms and although both are free of charge for personal use, you can substitute them for any alternative digital or analog tools you wish.


502 Students
13 Reviews
100% Positive ratings

Pablo Alaejos

A course by Pablo Alaejos

Design and Technology Consultant

Pablo Alaejos is a digital experiences leader at the UK design and technology consultancy firm Designit London. Designit uses a human-centered approach to creating digital services and products, enabling them to effectively connect with their users.

For more than twelve years, Pablo has advised start-ups in the United Kingdom, Spain, and Argentina. He has developed digital tools, brands, communications pieces, and business strategies for big names such as Unilever, Kraft-Heinz, BMW, Volkswagen, Siemens, BP, Mastercard, and La Caixa. He has also judged at international design festivals and worked as a teacher and lecturer in various schools throughout Europe and South America.


  • U1


    • Presentation
    • Influences
  • U2

    Know your possibilities

    • The MVP concept and prototype
    • Competitor and trend analysis
    • Know your client or user
    • Creation of person
  • U3

    Perfect your business

    • Perfect your business idea
    • Customer journey
    • Magical moments of the experience
    • Purpose and values of your start-up
  • U4

    Basic brand development and prototype

    • Basic branding
    • User flows and wireframes
    • Prototype of your idea 1
    • Prototype of your idea 2
    • Test and draw conclusions
  • FP

    Final Project

    • Digital Business: Design and Launch Your Idea from Scratch

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Digital Business: Design and Launch Your Idea from Scratch. A Marketing, and Business course by Pablo Alaejos

Digital Business: Design and Launch Your Idea from Scratch

A course by Pablo Alaejos
Design and Technology Consultant. London, United Kingdom.
Joined November 2020
  • 100% positive reviews (13)
  • 502 students