Digital Business: Design and Launch Your Idea from Scratch
Perfect your business idea
A course by Pablo Alaejos , Design and Technology Consultant
About the video: Perfect your business idea
Overview
“We already have a good market and prospect research done, and we have one "person" or more. Now we are going to define our business and decide how we want to differentiate ourselves from the rest. In this lesson I will explain what the Business Model Canvas consists of, which is used a lot in the industry when creating a business. ”
In this video lesson Pablo Alaejos addresses the topic: Perfect your business idea, which is part of the Domestika online course: Digital Business: Design and Launch Your Idea from Scratch. Develop your project step by step and create a prototype to minimize risk and assess the success of your venture.
Partial transcription of the video
“Perfect your business idea At this moment we have already done market research, customer research and we have one or more people. It is time to define our business, to think about what we want to contribute again and how we want to differentiate ourselves. In this lesson I will share with you a tool that will help you to define your business more precisely and to build more original ideas. This tool is the Business Model Canvas. The Business Model Canvas is a tool that is used a lot in the industry when we are in the situation of generating a new business. It was created in 2010 by Alex Ost...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Business: Design and Launch Your Idea from Scratch
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Category
Marketing & Business -
Software
Figma -
Areas
Business, Creative Consulting, Digital Design, Marketing, Mobile Design, UX / UI, Web Design
Pablo Alaejos
A course by Pablo Alaejos
Pablo Alaejos is a digital experiences leader at the UK design and technology consultancy firm Designit London. Designit uses a human-centered approach to creating digital services and products, enabling them to effectively connect with their users.
For more than twelve years, Pablo has advised start-ups in the United Kingdom, Spain, and Argentina. He has developed digital tools, brands, communications pieces, and business strategies for big names such as Unilever, Kraft-Heinz, BMW, Volkswagen, Siemens, BP, Mastercard, and La Caixa. He has also judged at international design festivals and worked as a teacher and lecturer in various schools throughout Europe and South America.
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- 15 lessons (2h 8m)
- 33 additional resources (15 files)
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- Audio: Spanish
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- Level: Beginner
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