Digital Business: Design and Launch Your Idea from Scratch
Magical moments of the experience
A course by Pablo Alaejos , Design and Technology Consultant
About the video: Magical moments of the experience
Overview
“Next, we will talk about the importance of detecting the magical moments that users will experience in order to focus on them.”
In this video lesson Pablo Alaejos addresses the topic: Magical moments of the experience, which is part of the Domestika online course: Digital Business: Design and Launch Your Idea from Scratch. Develop your project step by step and create a prototype to minimize risk and assess the success of your venture.
Partial transcription of the video
“Magical moments of the experience In this lesson we will talk about the importance to detect magical moments in order to focus. Sam Altman from the Y Combinator Accelerator thinks that it is much better to build something that a small group of users love than building something that many users just like because the most important thing is to make this group of users become your ambassadors. Now I want to show you how this is achieved. Today there is a concept that is very fashionable, which is the MLP, "minimum lovable product". If I translate it into Spanish, it would sound very weird, but...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Business: Design and Launch Your Idea from Scratch
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Category
Marketing & Business -
Software
Figma -
Areas
Business, Creative Consulting, Digital Design, Marketing, Mobile Design, UX / UI, Web Design
Pablo Alaejos
A course by Pablo Alaejos
Pablo Alaejos is a digital experiences leader at the UK design and technology consultancy firm Designit London. Designit uses a human-centered approach to creating digital services and products, enabling them to effectively connect with their users.
For more than twelve years, Pablo has advised start-ups in the United Kingdom, Spain, and Argentina. He has developed digital tools, brands, communications pieces, and business strategies for big names such as Unilever, Kraft-Heinz, BMW, Volkswagen, Siemens, BP, Mastercard, and La Caixa. He has also judged at international design festivals and worked as a teacher and lecturer in various schools throughout Europe and South America.
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- 2,452 students
- 15 lessons (2h 8m)
- 33 additional resources (15 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
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