Digital Business: Design and Launch Your Idea from Scratch
Customer journey
A course by Pablo Alaejos , Design and Technology Consultant
About the video: Customer journey
Overview
“Next, we are going to elaborate the "customer journey" of a specific "person". This is neither more nor less than the visualization of the current process journey that a "person" goes through to accomplish a goal.”
In this video lesson Pablo Alaejos addresses the topic: Customer journey, which is part of the Domestika online course: Digital Business: Design and Launch Your Idea from Scratch. Develop your project step by step and create a prototype to minimize risk and assess the success of your venture.
Partial transcription of the video
“Customer journey In this lesson we will develop a "customer journey" for a specific person. The "customer journey" is a visualization of a journey that a person goes through to meet a goal. It will help us understand the key moments of the consumer experience and thus design them correctly. This step occurs after you have analyzed to our market and having studied our client, We will use this information to build the trip. A "customer journey" helps us see connections, patterns, weak points and opportunities. As if it were a movie, a "customer journey" has different components. First of all,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Business: Design and Launch Your Idea from Scratch
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Category
Marketing & Business -
Software
Figma -
Areas
Business, Creative Consulting, Digital Design, Marketing, Mobile Design, UX / UI, Web Design
Pablo Alaejos
A course by Pablo Alaejos
Pablo Alaejos is a digital experiences leader at the UK design and technology consultancy firm Designit London. Designit uses a human-centered approach to creating digital services and products, enabling them to effectively connect with their users.
For more than twelve years, Pablo has advised start-ups in the United Kingdom, Spain, and Argentina. He has developed digital tools, brands, communications pieces, and business strategies for big names such as Unilever, Kraft-Heinz, BMW, Volkswagen, Siemens, BP, Mastercard, and La Caixa. He has also judged at international design festivals and worked as a teacher and lecturer in various schools throughout Europe and South America.
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- 15 lessons (2h 8m)
- 33 additional resources (15 files)
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- Audio: Spanish
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- Level: Beginner
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