Digital Business: Design and Launch Your Idea from Scratch
Know your client or user
A course by Pablo Alaejos , Design and Technology Consultant
About the video: Know your client or user
Overview
“Now we are going to see the importance of doing research to detect the needs of your customers or users and pain points. Also, I will teach you how to interview a user.”
In this video lesson Pablo Alaejos addresses the topic: Know your client or user, which is part of the Domestika online course: Digital Business: Design and Launch Your Idea from Scratch. Develop your project step by step and create a prototype to minimize risk and assess the success of your venture.
Partial transcription of the video
“Know your client or user In this lesson I will talk to you about the importance to do a good investigation to detect two aspects: the needs and pain points of your clients. I will also give you tips on how to interview your client and a methodology on how to filter the information. This is a key moment in the process, understanding your future clients. Just having an idea and analyzing your competition is not enough Because at the end of the day you would end up with a skewed view and totally partial to reality and this translates into fewer chances of connecting with your customers. Let me...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Business: Design and Launch Your Idea from Scratch
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Category
Marketing & Business -
Software
Figma -
Areas
Business, Creative Consulting, Digital Design, Marketing, Mobile Design, UX / UI, Web Design
Pablo Alaejos
A course by Pablo Alaejos
Pablo Alaejos is a digital experiences leader at the UK design and technology consultancy firm Designit London. Designit uses a human-centered approach to creating digital services and products, enabling them to effectively connect with their users.
For more than twelve years, Pablo has advised start-ups in the United Kingdom, Spain, and Argentina. He has developed digital tools, brands, communications pieces, and business strategies for big names such as Unilever, Kraft-Heinz, BMW, Volkswagen, Siemens, BP, Mastercard, and La Caixa. He has also judged at international design festivals and worked as a teacher and lecturer in various schools throughout Europe and South America.
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- 2,453 students
- 15 lessons (2h 8m)
- 33 additional resources (15 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
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