Digital Business: Design and Launch Your Idea from Scratch
The MVP concept and prototype
A course by Pablo Alaejos , Design and Technology Consultant
About the video: The MVP concept and prototype
Overview
“Many entrepreneurs have a product idea that they work hard on perfecting the product without showing it. But when they put it on the market they fail because they have not spoken with their users or consumers and verified if it was an interesting product for them. In this lesson I am going to explain what the minimum viable product is and what is the meaning of generating a prototype.”
In this video lesson Pablo Alaejos addresses the topic: The MVP concept and prototype, which is part of the Domestika online course: Digital Business: Design and Launch Your Idea from Scratch. Develop your project step by step and create a prototype to minimize risk and assess the success of your venture.
Partial transcription of the video
“The MVP concept and prototype Many entrepreneurs have a product idea that they think their audience wants. They work on it for weeks, for months, for years without showing it to anyone and they launch it on the market and fail. Why is this happening? This happens because they have not spoken with their users or consumers nor determined if it was a sufficiently attractive product for them. In this lesson I want to tell you what is a minimum viable product and what is the point of generating a prototype. The minimum viable product concept, also called MVP in English it was popularized by Eric...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Business: Design and Launch Your Idea from Scratch
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Category
Marketing & Business -
Software
Figma -
Areas
Business, Creative Consulting, Digital Design, Marketing, Mobile Design, UX / UI, Web Design
Pablo Alaejos
A course by Pablo Alaejos
Pablo Alaejos is a digital experiences leader at the UK design and technology consultancy firm Designit London. Designit uses a human-centered approach to creating digital services and products, enabling them to effectively connect with their users.
For more than twelve years, Pablo has advised start-ups in the United Kingdom, Spain, and Argentina. He has developed digital tools, brands, communications pieces, and business strategies for big names such as Unilever, Kraft-Heinz, BMW, Volkswagen, Siemens, BP, Mastercard, and La Caixa. He has also judged at international design festivals and worked as a teacher and lecturer in various schools throughout Europe and South America.
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- 15 lessons (2h 8m)
- 33 additional resources (15 files)
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- Audio: Spanish
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- Level: Beginner
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