From Illustrations to Merchandise: Market Your Artwork
Running a Shop
A course by Louise Lockhart , Illustrator and Business Owner
About the video: Running a Shop
Overview
“Selling your finished products is an entire job in itself so in this lesson I will share with you my best tips for selling your merchandise online.”
In this video lesson Louise Lockhart addresses the topic: Running a Shop, which is part of the Domestika online course: From Illustrations to Merchandise: Market Your Artwork. Discover the design process behind building an identifiable brand and create products with your artwork to sell online.
Partial transcription of the video
“In this lesson, I'll be sharing some thoughts about running an online shop and sharing with you some of my experiences that I've had on selling my products online over the last 10 years. selling your products can be an entire job in itself. And often artists don't have any training in business skills. So here are my best tricks to help you sell your products online. I started my online shop back in 2012 and things have changed so much since then. I decided that I wanted to make my own website rather than sell on a platform such as Etsy. Because I thought there's too much competition when yo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Illustrations to Merchandise: Market Your Artwork
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Business, Digital Illustration, Graphic Design, Marketing, Traditional illustration
Louise Lockhart
A course by Louise Lockhart
Louise Lockhart is an illustrator from the UK. After studying illustration at the Glasgow School of Art in 2009 and finding it difficult to find work, she decided to pave her own way as an illustrator. After a few years of travelling the world, she started The Printed Peanut in 2012, her online store where she sells products with her illustrations. Her products have attracted the attention of over 200K Instagram followers.
The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.
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- 11,856 students
- 11 lessons (1h 36m)
- 19 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
