From Illustrations to Merchandise: Market Your Artwork
Expanding Your Product Range
A course by Louise Lockhart , Illustrator and Business Owner
About the video: Expanding Your Product Range
Overview
“In this lesson I will share with you my best tips on how to expand your product range and create a more diverse design portfolio by getting your work out there into the world.”
In this video lesson Louise Lockhart addresses the topic: Expanding Your Product Range, which is part of the Domestika online course: From Illustrations to Merchandise: Market Your Artwork. Discover the design process behind building an identifiable brand and create products with your artwork to sell online.
Partial transcription of the video
“Expanding Your Product Range In this lesson, I'll share some tips on how to expand your product range and how to make a more diverse design portfolio. We've already seen how to get your design ready for a screen-printed tote bag, but the same principles apply to many different types of products. By now, you should have found your voice and started experimenting with your style, but to have a true brand that people recognise as yours, you have to have design consistency across different types of products. Your brand is so personal to you, you have to take the time to think about what your na...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Illustrations to Merchandise: Market Your Artwork
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Business, Digital Illustration, Graphic Design, Marketing, Traditional illustration
Louise Lockhart
A course by Louise Lockhart
Louise Lockhart is an illustrator from the UK. After studying illustration at the Glasgow School of Art in 2009 and finding it difficult to find work, she decided to pave her own way as an illustrator. After a few years of travelling the world, she started The Printed Peanut in 2012, her online store where she sells products with her illustrations. Her products have attracted the attention of over 200K Instagram followers.
The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.
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