From Illustrations to Merchandise: Market Your Artwork
Applying Your Design to Your Tote
A course by Louise Lockhart , Illustrator and Business Owner
About the video: Applying Your Design to Your Tote
Overview
“In this lesson we will see what specifications the manufacturer needs and I will show you how I have used Photoshop to make my artwork ready for printing.”
In this video lesson Louise Lockhart addresses the topic: Applying Your Design to Your Tote, which is part of the Domestika online course: From Illustrations to Merchandise: Market Your Artwork. Discover the design process behind building an identifiable brand and create products with your artwork to sell online.
Partial transcription of the video
“Applying Your Design to Your Tote In this lesson, we'll be looking at what specifications the manufacturer needs. I will show you how to get your artwork print-ready in Photoshop. Remember that different products need different file types. For example, if I wanted to print my ladybird on a sticker, it's a completely different process to screen-printing it onto a tote bag. Each product has a different printing process, so it's important to ask your manufacturer for the file types they need. There are things that you need to keep in mind when you are preparing your file for print, such as the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Illustrations to Merchandise: Market Your Artwork
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Business, Digital Illustration, Graphic Design, Marketing, Traditional illustration
Louise Lockhart
A course by Louise Lockhart
Louise Lockhart is an illustrator from the UK. After studying illustration at the Glasgow School of Art in 2009 and finding it difficult to find work, she decided to pave her own way as an illustrator. After a few years of travelling the world, she started The Printed Peanut in 2012, her online store where she sells products with her illustrations. Her products have attracted the attention of over 200K Instagram followers.
The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.
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