From Illustrations to Merchandise: Market Your Artwork
Think About the Customer Experience
A course by Louise Lockhart, Illustrator and Business Owner
About the video: Think About the Customer Experience
Overview
“In this lesson we will think about your customer’s experience when receiving the finished product and why it’s so important to get this right.”
In this video lesson Louise Lockhart addresses the topic: Think About the Customer Experience, which is part of the Domestika online course: From Illustrations to Merchandise: Market Your Artwork. Discover the design process behind building an identifiable brand and create products with your artwork to sell online.
Partial transcription of the video
“In this lesson, we're going to be thinking about how the customer receives our product. As you can see, We've got our tote bag back from the printers. and I'm really happy with how it's looking. With screen printing you get such solid, pure colours. It's really vibrant. And it's also going to last a while because you can just put it in the washing machine like you could with any other machine. fabric product. I'm really happy with how the design is looking and how it's placed on the tote bag. And I think it's also really great how the logo is placed here. really big so you can see it from a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Illustrations to Merchandise: Market Your Artwork
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Business, Digital Illustration, Graphic Design, Marketing, Traditional illustration
Louise Lockhart
A course by Louise Lockhart
Louise Lockhart is an illustrator from the UK. After studying illustration at the Glasgow School of Art in 2009 and finding it difficult to find work, she decided to pave her own way as an illustrator. After a few years of travelling the world, she started The Printed Peanut in 2012, her online store where she sells products with her illustrations. Her products have attracted the attention of over 200K Instagram followers.
The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.
- 97% positive reviews (471)
- 12,350 students
- 11 lessons (1h 36m)
- 19 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
