From Illustrations to Merchandise: Market Your Artwork
Planning Your Design
A course by Louise Lockhart , Illustrator and Business Owner
About the video: Planning Your Design
Overview
“In this lesson we will look at making the best design you can and see the working process of selecting the right image to apply to the chosen product and viewing mock ups of the final placement on the tote bag.”
In this video lesson Louise Lockhart addresses the topic: Planning Your Design, which is part of the Domestika online course: From Illustrations to Merchandise: Market Your Artwork. Discover the design process behind building an identifiable brand and create products with your artwork to sell online.
Partial transcription of the video
“Planning Your Design In this lesson, I will give you some tips of how to create a great design for your tote bag. We've decided on the product we're going to make, now let's create ideas of how to make the best design for our tote bag. Some quick ideas I've thought about that are really important are that it's screen-printed, so we know the colours are going to be quite limited, so we have to think of maybe one or two really bold colours to use. We wanna make it eye catching, maybe include our logo on it so when people carry it around the street, they recognise your logo straight away. We w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Illustrations to Merchandise: Market Your Artwork
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Business, Digital Illustration, Graphic Design, Marketing, Traditional illustration
Louise Lockhart
A course by Louise Lockhart
Louise Lockhart is an illustrator from the UK. After studying illustration at the Glasgow School of Art in 2009 and finding it difficult to find work, she decided to pave her own way as an illustrator. After a few years of travelling the world, she started The Printed Peanut in 2012, her online store where she sells products with her illustrations. Her products have attracted the attention of over 200K Instagram followers.
The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.
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