From Illustrations to Merchandise: Market Your Artwork
Turning Your Art Into Design
A course by Louise Lockhart , Illustrator and Business Owner
About the video: Turning Your Art Into Design
Overview
“In this lesson we will discuss what makes a strong design and think carefully about what your brand values are. We will discuss the pros and cons for different merchandise to begin with and try out ways to visualise our finished product before we commit to manufacturing.”
In this video lesson Louise Lockhart addresses the topic: Turning Your Art Into Design, which is part of the Domestika online course: From Illustrations to Merchandise: Market Your Artwork. Discover the design process behind building an identifiable brand and create products with your artwork to sell online.
Partial transcription of the video
“Turning Your Art Into Design In this lesson, I'll be sharing some thoughts on how to turn your art into design. Good design is beautiful as well as functional. Think about something that's bold and works on a three-dimensional product rather than a flat artwork on the wall. I'm an illustrator, so I make lots of print and pattern, which I know will transfer well onto different products, but you might have a different type of art medium, so you have to think which of your designs will work best on merchandise. When creating products to sell, you have to find the magical combination of creatin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: From Illustrations to Merchandise: Market Your Artwork
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Category
Illustration, Marketing & Business -
Software
Adobe Photoshop -
Areas
Business, Digital Illustration, Graphic Design, Marketing, Traditional illustration
Louise Lockhart
A course by Louise Lockhart
Louise Lockhart is an illustrator from the UK. After studying illustration at the Glasgow School of Art in 2009 and finding it difficult to find work, she decided to pave her own way as an illustrator. After a few years of travelling the world, she started The Printed Peanut in 2012, her online store where she sells products with her illustrations. Her products have attracted the attention of over 200K Instagram followers.
The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.
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- 11 lessons (1h 36m)
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- Audio: English
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- Level: Beginner
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