From Illustrations to Merchandise: Market Your Artwork

A course by Louise Lockhart
Illustrator and Business Owner. Todmorden, United Kingdom.
Joined November 2020
, Illustrator and Business Owner

Discover the design process behind building an identifiable brand and create products with your artwork to sell online

  • 99% Positive reviews (86)
  • 2078 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
From Illustrations to Merchandise: Market Your Artwork

Discover the design process behind building an identifiable brand and create products with your artwork to sell online

  • 99% Positive reviews (86)
  • 2078 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 11 Lessons (1h 36m)
  • Available from the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

When illustration meets entrepreneurship, the opportunity to make a living from your artwork becomes a reality. Louise Lockhart started a business selling stationery with her illustrations on her online shop, The Printed Peanut, which soon expanded to a wide range of products and collaborations with clients like Anthropologie and Casetify.

In this course, Louise teaches you how to design a collection of products with your illustrations that are ready to be manufactured. Get a walkthrough of how to market your products online to attract customers and how to build a recognizable brand that clients trust. Ready to put your illustrations on the market?

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Finding Your Voice
  • U3
    U3. Making and Marketing Your Design
  • U4
    U4. Establishing your Brand
  • FP
    FP Final Project
View details

Meet Louise, illustrator and teacher of this course. She shares her journey from studying illustration at the Glasgow School of Art to starting her business, The Printed Peanut. Hear about her artistic influences from other printmakers, artists, illustrators, and designers.

Start by defining your style, from product ideas, packaging to the color palette, then create a mood board. Create a visual identity by deciding on your brand values, the design concept, and your line of products. Discover the process behind selecting the right image and viewing it on a mock-up tote bag.

Dive into the business aspect of the process by deciding on a budget, a pricing model, and creating a marketing plan. Next, learn how to apply your design to your mock-up on Photoshop while taking note of the size specifications the product manufacturer needs. Louise shares some tips on how to attract clients to purchase your products through marketing campaigns.

Establishing a brand goes beyond customers buying your product. Discover concepts like customer experience and personalizing your products to create brand loyalty. As your brand begins to grow, explore the process of expanding your product range, networking, and creating a business social media account. Wrap up the course by hearing Louise’s tips on running an online shop and explore other platforms such as Mailchimp, which can help boost your online presence.

What is this course's project?

Design a screen printed product and prepare it for manufacturing and marketing.

Projects by course students

Who is it for?

This course is suitable for illustrators and designers who would like to create a brand by applying their artwork onto products to sell.

What you need

Illustration skills and basic knowledge of Photoshop is required.

To take this course, you only need access to a computer with Photoshop or similar software installed.


2078 Students
86 Reviews
99% Positive ratings

Louise Lockhart

A course by Louise Lockhart

Illustrator and Business Owner

Louise Lockhart is an illustrator from the UK. After studying illustration at the Glasgow School of Art in 2009 and finding it difficult to find work, she decided to pave her own way as an illustrator. After a few years of travelling the world, she started The Printed Peanut in 2012, her online store where she sells products with her illustrations. Her products have attracted the attention of over 200K Instagram followers.

The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.


  • U1


    • About Me
    • Influences
  • U2

    Finding Your Voice

    • Finding Your Inspiration and Style
    • Turning Your Art Into Design
    • Planning Your Design
  • U3

    Making and Marketing Your Design

    • Pricing and Budgeting
    • Applying Your Design to Your Tote
    • Marketing Tools for Promoting
  • U4

    Establishing your Brand

    • Think About the Customer Experience
    • Expanding Your Product Range
    • Running a Shop
  • FP

    Final Project

    • From Illustrations to Merchandise: Market Your Artwork

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

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    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

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    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

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    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

From Illustrations to Merchandise: Market Your Artwork. A Illustration, Marketing, and Business course by Louise Lockhart

From Illustrations to Merchandise: Market Your Artwork

A course by Louise Lockhart
Illustrator and Business Owner. Todmorden, United Kingdom.
Joined November 2020
  • 99% Positive reviews (86)
  • 2078 students