From Illustrations to Merchandise: Market Your Artwork
A course by Louise LockhartIllustrator and Business Owner
A course by Louise Lockhart, Illustrator and Business Owner
Discover the design process behind building an identifiable brand and create products with your artwork to sell online
When illustration meets entrepreneurship, the opportunity to make a living from your artwork becomes a reality. Louise Lockhart started a business selling stationery with her illustrations on her online shop, The Printed Peanut, which soon expanded to a wide range of products and collaborations with clients like Anthropologie and Casetify.
In this course, Louise teaches you how to design a collection of products with your illustrations that are ready to be manufactured. Get a walkthrough of how to market your products online to attract customers and how to build a recognizable brand that clients trust. Ready to put your illustrations on the market?
What will you learn in this online course?
11 lessons & 19 downloads
Turning Your Art Into Design
7 minutes, 13 seconds
Planning Your Design
9 minutes, 7 seconds
Pricing and Budgeting
12 minutes, 34 seconds
Marketing Tools for Promoting
4 minutes, 48 seconds
Think About the Customer Experience
7 minutes, 18 seconds
Expanding Your Product Range
6 minutes, 13 seconds
What's included in this course?
Meet Louise, illustrator and teacher of this course. She shares her journey from studying illustration at the Glasgow School of Art to starting her business, The Printed Peanut. Hear about her artistic influences from other printmakers, artists, illustrators, and designers.
Start by defining your style, from product ideas, packaging to the color palette, then create a mood board. Create a visual identity by deciding on your brand values, the design concept, and your line of products. Discover the process behind selecting the right image and viewing it on a mock-up tote bag.
Dive into the business aspect of the process by deciding on a budget, a pricing model, and creating a marketing plan. Next, learn how to apply your design to your mock-up on Photoshop while taking note of the size specifications the product manufacturer needs. Louise shares some tips on how to attract clients to purchase your products through marketing campaigns.
Establishing a brand goes beyond customers buying your product. Discover concepts like customer experience and personalizing your products to create brand loyalty. As your brand begins to grow, explore the process of expanding your product range, networking, and creating a business social media account. Wrap up the course by hearing Louise’s tips on running an online shop and explore other platforms such as Mailchimp, which can help boost your online presence.
Recommended software & tools for this course
What is this course's project?
Design a screen printed product and prepare it for manufacturing and marketing.
Projects by course students
Who is this online course for?
This course is suitable for illustrators and designers who would like to create a brand by applying their artwork onto products to sell.
Requirements and materials
Illustration skills and basic knowledge of Photoshop is required.
To take this course, you only need access to a computer with Photoshop or similar software installed.
Reviews
- 2 months ago
It was a very enjoyable course, and I learned a lot!
- 3 months ago
Me ha gustado mucho el curso. Te aporta muchas ideas prácticas y recursos para coger fuerza para empezar tu mismo la gran aventura. Además es una gran artista.
- 5 months ago
Adorei esse curso!! A professora Louise é ótima, muito simpática e didática também. Me abriu a mente para vários pontos. Achei o curso bem completo e inspirador! Valeu demais!! :)
- 5 months ago
Great course with practical and clear advice
- 6 months ago
love this so much ~let me refound my childrenhood's dream.
The Printed Peanut started out selling stationery items inspired by retro children’s books and vintage print ephemera. Following the brand’s success, she quickly expanded her product range to include everything from homeware, cards, toys, games and decorations. Louise has collaborated with clients such as Heal's, Casetify, Boden, Blue Q, Anthropologie, Design For Today, M&S and Liberty. Her work has also been featured in publications like Bibelot Magazine, The Independent, Chronicle Books, Ladybird Books, and Flow Magazine. She has also illustrated a series of children’s books including The Dictionary of Difficult Words, The Encyclopedia of Unbelievable Facts, and The Big Book of the UK.
Content
- U1
Introduction
- About Me
- Influences
- U2
Finding Your Voice
- Finding Your Inspiration and Style
- Turning Your Art Into Design
- Planning Your Design
- U3
Making and Marketing Your Design
- Pricing and Budgeting
- Applying Your Design to Your Tote
- Marketing Tools for Promoting
- U4
Establishing your Brand
- Think About the Customer Experience
- Expanding Your Product Range
- Running a Shop
- FP
Final project
- From Illustrations to Merchandise: Market Your Artwork
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners who want to learn how to apply illustrations to products like stationery, tote bags, and packaging. No prior experience in illustration or product design is required.
You’ll need basic art supplies, a sketchbook, and access to graphic design software like Adobe Photoshop. Materials for screenprinting and packaging mockups are also helpful but not required to start.
You’ll learn how to create bold graphic illustrations, translate your art onto textiles, design packaging, and build a cohesive product range for sale online and in shops.
Yes, the course includes detailed lessons on pricing strategies, budgeting, wholesale and retail price calculations, and effective product presentation for online and physical sales.
Yes, the course teaches you how to use Photoshop to create professional mockups of products like tote bags and stationery, helping you visualize and promote your designs.
The course provides techniques for collecting inspiration, building mood boards, rapid sketching, and starting new projects to help you overcome creative block and develop new ideas.
Yes, the course covers eco-friendly packaging materials and sustainable design choices that align with modern brand values and customer expectations.