Digital Branding: Develop Your Online Visual Identity
Valuable, Relevant and Consistent
A course by Óscar Eduardo Bejarano Cabrera , Graphic Designer
Joined July 2020
Joined July 2020
About the video: Valuable, Relevant and Consistent
Overview
“You will finish the lessons by understanding the concept of brands and products that use the formula: Valuable, Relevant and Consistent. You will learn how to put it into practice and you will know the big brands that use it. ”
In this video lesson Óscar Eduardo Bejarano Cabrera addresses the topic: Valuable, Relevant and Consistent, which is part of the Domestika online course: Digital Branding: Develop Your Online Visual Identity . Build an exemplary brand in the digital ecosystem and grow your business.
Partial transcription of the video
“Valuable, relevant, consistent Hello. We finish our lessons by understanding the concept that use many brands and products, They use the formula of valuable, relevant and consistent. Let's learn it and understand how to apply it to our product. Valuable: we have to be a brand that provides solutions to people. They will always be aware of us to see if we are really solving your needs. For example, I am entering an Asian food restaurant and they put some Chinese sticks on the table. I don't know how to use them. A valuable brand gives me information on how to use them. In this case, this bra...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Develop Your Online Visual Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing
Óscar Eduardo Bejarano Cabrera
A course by Óscar Eduardo Bejarano Cabrera
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
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- 11 lessons (1h 43m)
- 17 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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