Digital Branding: Develop Your Online Visual Identity
Let's Go Out to Sell
A course by Óscar Eduardo Bejarano Cabrera , Graphic Designer
Joined July 2020
Joined July 2020
About the video: Let's Go Out to Sell
Overview
“A lesson to see how multiple markets have changed thanks to digital branding, welcome the examples and above all, to learn from them. My project has adapted to change, does yours do? ”
In this video lesson Óscar Eduardo Bejarano Cabrera addresses the topic: Let's Go Out to Sell, which is part of the Domestika online course: Digital Branding: Develop Your Online Visual Identity . Build an exemplary brand in the digital ecosystem and grow your business.
Partial transcription of the video
“Let's go out to sell Welcome to a lesson to see how multiple markets have changed thanks to digital. My project has adjusted to them. Does yours do it? Let's see it. LET'S GO OUT TO SELL Creativity: we have the same products, however, they are sold differently. Let's see an example. Many people are uploading videos of burning Nike shoes. Nike has gotten into a political controversy. Are they so angry they burn their own sneakers? What fly has bitten Nike? FOR THE 30TH ANNIVERSARY OF "JUST DO IT," NIKE WANTED TO TRIBUTE THE ATHLETES WHO DREAMED THE IMPOSSIBLE. AND FEW HAVE DREAMED MORE THAN ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Develop Your Online Visual Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing
Óscar Eduardo Bejarano Cabrera
A course by Óscar Eduardo Bejarano Cabrera
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
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- 651 students
- 11 lessons (1h 43m)
- 17 additional resources (3 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
