Digital Branding: Develop Your Online Visual Identity
Purchasing Process
A course by Óscar Eduardo Bejarano Cabrera , Graphic Designer
Joined July 2020
Joined July 2020
About the video: Purchasing Process
Overview
“In this lesson you will know the steps that a new user takes when making the purchase decision. You will understand that everything goes beyond the traditional funnel and you will interpret it differently.”
In this video lesson Óscar Eduardo Bejarano Cabrera addresses the topic: Purchasing Process, which is part of the Domestika online course: Digital Branding: Develop Your Online Visual Identity . Build an exemplary brand in the digital ecosystem and grow your business.
Partial transcription of the video
“Purchasing process In this lesson we will know the steps that a user performs in the purchase. Additionally, we will see how it works differently from that traditional conversion funnel. Let's see it. The purchase process that we want to analyze it is based on three points. Looking like around a buying process there is always an intention. We will also talk about the buyer. That person who needs the product or service. And finally, the space of the detractors. However, different terms and times will appear where the brand should be present. We are going to begin to analyze our format of the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Develop Your Online Visual Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing
Óscar Eduardo Bejarano Cabrera
A course by Óscar Eduardo Bejarano Cabrera
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
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- 11 lessons (1h 43m)
- 17 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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