Digital Branding: Develop Your Online Visual Identity
What Is Digital Marketing 1
A course by Óscar Eduardo Bejarano Cabrera , Graphic Designer
Joined July 2020
Joined July 2020
About the video: What Is Digital Marketing 1
Overview
“During this lesson, you will know a concept that always puts entrepreneurs in check and that is to understand that digital goes beyond social networks, you will learn what a digital ecosystem is. ”
In this video lesson Óscar Eduardo Bejarano Cabrera addresses the topic: What Is Digital Marketing 1, which is part of the Domestika online course: Digital Branding: Develop Your Online Visual Identity . Build an exemplary brand in the digital ecosystem and grow your business.
Partial transcription of the video
“What is the digital marketing Now yes, let's get started. In this lesson, we will see what digital marketing is. Let's see it. DIGITAL ECOSYSTEM We started our digital ecosystem with the assets on which we will turn. In this case, a website or an application. USABILITY The first asset we will talk about is learning. Can the user do basic tasks on their first encounter with the site? Are we really creating websites or apps that they are teaching something to our consumers? Then we have the efficiency. How quickly our users or consumers can carry out the tasks that we are giving them on our w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Develop Your Online Visual Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing
Óscar Eduardo Bejarano Cabrera
A course by Óscar Eduardo Bejarano Cabrera
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
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- 651 students
- 11 lessons (1h 43m)
- 17 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
