Digital Branding: Develop Your Online Visual Identity

A course by Óscar Eduardo Bejarano Cabrera
Graphic Designer. Bogota, Colombia.
Joined July 2020
, Graphic Designer

Build an exemplary brand in the digital ecosystem and grow your business

  • Spanish with subtitles in English
  • 100% positive reviews (28)
  • 485 students

Build an exemplary brand in the digital ecosystem and grow your business

Spanish with subtitles in English
  • 100% positive reviews (28)
  • 485 students
  • 11 lessons (1h 43m)
  • 17 additional resources (3 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

The online world is an ever-changing environment where consumer habits fluctuate and businesses need to adapt to this shifting landscape to keep growing. To help you stay ahead of the curve, graphic designer and digital strategist Óscar Bejarano teaches you how to build a brand and successfully position it in the digital ecosystem.

Over the course of your digital branding journey, develop a project you want to launch from the mission statement to the consumer journey design. Learn how to design an online space that gives your users a unique buying experience and build a coherent project that's both inspiring and successful by leveraging a variety of digital tools.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Welcome to Digital Branding
  • U3
    U3. Brand Experiences? What How When...?
  • U4
    U4. Funnel ... Which Funnel?
  • FP
    FP Final project
View details

Begin by meeting your teacher Óscar Bejarano. He tells you about his professional background and explains where he finds inspiration when working on important projects for major brands. He also gives you a detailed outline of the course.

Review the basic concepts of digital marketing and branding. Discover what a digital ecosystem is and how to use it to engage with the target audience of your brand. Identify business opportunities and analyze whether your product or service idea meets real user needs with relevant research to back your conclusions.

Next, learn about digital experiences. See what benefits they provide from both a functional and emotional standpoint, and learn how to apply them to your project. Óscar shares some advice on how to make your brand connect with consumers on an emotional level. To reinforce this concept, get familiar with a series of real-life examples to understand how businesses have changed and currently operate.

Finally, explore each step of the consumer journey starting with the purchase decision. Discover how the traditional funnel is only a small part of the equation and learn how to approach it from a different angle. By the end of this course, you'll be able to design a digital branding strategy that includes all the steps and actions needed to develop your online visual identity.

What is this course's project?

Create a digital strategy for your brand from the mission statement to the consumer journey design.

Who is this online course for?

Anyone interested in creating meaningful, relevant, and coherent brands.

Requirements and materials

Basic knowledge of digital marketing is recommended for this course.

You will also need a computer and a product or service idea that provides the solution to a problem.


485 Students
28 Reviews
100% Positive ratings
  • More reviews

Óscar Eduardo Bejarano Cabrera

Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.

Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.


  • U1


    • Presentation
    • Influences
  • U2

    Welcome to Digital Branding

    • What Is Digital Marketing 1
    • What Is Digital Marketing 2
    • Ideas That Solve People's Problems
    • Branding Principles
  • U3

    Brand Experiences? What How When...?

    • Digital Context
    • Now Let's Get to the Emotional
    • Let's Go Out to Sell
  • U4

    Funnel ... Which Funnel?

    • Purchasing Process
    • Valuable, Relevant and Consistent
  • FP

    Final project

    • Digital Branding: Develop Your Online Visual Identity

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Digital Branding: Develop Your Online Visual Identity . Marketing, and Business course by Óscar Eduardo Bejarano Cabrera

Digital Branding: Develop Your Online Visual Identity

A course by Óscar Eduardo Bejarano Cabrera
Graphic Designer. Bogota, Colombia.
Joined July 2020
  • 100% positive reviews (28)
  • 485 students