Digital Branding: Develop Your Online Visual Identity

A course by Óscar Eduardo Bejarano Cabrera
Graphic Designer. Bogota, Colombia.
Joined July 2020
, Graphic Designer

Build an exemplary brand in the digital ecosystem and grow your business

  • Spanish with subtitles in English
  • 100% Positive reviews (3)
  • 141 students
Digital Branding: Develop Your Online Visual Identity

Build an exemplary brand in the digital ecosystem and grow your business

Spanish with subtitles in English
  • 100% Positive reviews (3)
  • 141 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 11 Lessons (1h 43m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

The online world is an ever-changing environment where consumer habits fluctuate and businesses need to adapt to this shifting landscape to keep growing. To help you stay ahead of the curve, graphic designer and digital strategist Óscar Bejarano teaches you how to build a brand and successfully position it in the digital ecosystem.

Over the course of your digital branding journey, develop a project you want to launch from the mission statement to the consumer journey design. Learn how to design an online space that gives your users a unique buying experience and build a coherent project that's both inspiring and successful by leveraging a variety of digital tools.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Welcome to Digital Branding
  • U3
    U3. Brand Experiences? What How When...?
  • U4
    U4. Funnel ... Which Funnel?
  • FP
    FP Final Project
View details

Begin by meeting your teacher Óscar Bejarano. He tells you about his professional background and explains where he finds inspiration when working on important projects for major brands. He also gives you a detailed outline of the course.

Review the basic concepts of digital marketing and branding. Discover what a digital ecosystem is and how to use it to engage with the target audience of your brand. Identify business opportunities and analyze whether your product or service idea meets real user needs with relevant research to back your conclusions.

Next, learn about digital experiences. See what benefits they provide from both a functional and emotional standpoint, and learn how to apply them to your project. Óscar shares some advice on how to make your brand connect with consumers on an emotional level. To reinforce this concept, get familiar with a series of real-life examples to understand how businesses have changed and currently operate.

Finally, explore each step of the consumer journey starting with the purchase decision. Discover how the traditional funnel is only a small part of the equation and learn how to approach it from a different angle. By the end of this course, you'll be able to design a digital branding strategy that includes all the steps and actions needed to develop your online visual identity.

What is this course's project?

Create a digital strategy for your brand from the mission statement to the consumer journey design.

Who is it for?

Anyone interested in creating meaningful, relevant, and coherent brands.

What you need

Basic knowledge of digital marketing is recommended for this course.

You will also need a computer and a product or service idea that provides the solution to a problem.


141 Students
3 Reviews
100% Positive ratings

Óscar Eduardo Bejarano Cabrera

Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.

Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.


  • U1


    • Presentation
    • Influences
  • U2

    Welcome to Digital Branding

    • What Is Digital Marketing 1
    • What Is Digital Marketing 2
    • Ideas That Solve People's Problems
    • Branding Principles
  • U3

    Brand Experiences? What How When...?

    • Digital Context
    • Now Let's Get to the Emotional
    • Let's Go Out to Sell
  • U4

    Funnel ... Which Funnel?

    • Purchasing Process
    • Valuable, Relevant and Consistent
  • FP

    Final Project

    • Digital Branding: Develop Your Online Visual Identity

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Digital Branding: Develop Your Online Visual Identity . A Marketing, and Business course by Óscar Eduardo Bejarano Cabrera

Digital Branding: Develop Your Online Visual Identity

A course by Óscar Eduardo Bejarano Cabrera
Graphic Designer. Bogota, Colombia.
Joined July 2020
  • 100% Positive reviews (3)
  • 141 students