Digital Branding: Develop Your Online Visual Identity
Now Let's Get to the Emotional
A course by Óscar Eduardo Bejarano Cabrera , Graphic Designer
Joined July 2020
Joined July 2020
About the video: Now Let's Get to the Emotional
Overview
“You have already defined the digital experience you want to implement, in this lesson, you will learn how from the emotions you are going to lead your consumer to use your brand (through messages). I continue with my project, and you? ”
In this video lesson Óscar Eduardo Bejarano Cabrera addresses the topic: Now Let's Get to the Emotional, which is part of the Domestika online course: Digital Branding: Develop Your Online Visual Identity . Build an exemplary brand in the digital ecosystem and grow your business.
Partial transcription of the video
“Now let's get to the emotional We have already defined the digital experience that we are going to implement. Excuse me for being so repetitive, however, it is necessary to define it, since at this point, through emotionality, let's start guiding our user or buyer to your product, brand or service. People don't fall in love with your products, they fall in love with what the brand stands for. That is why we are going to work on three terms in which your product and your brand will start to mean something to them. The first of them is omnichannel. That doesn't mean you should be on every pos...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Develop Your Online Visual Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing
Óscar Eduardo Bejarano Cabrera
A course by Óscar Eduardo Bejarano Cabrera
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
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- 652 students
- 11 lessons (1h 43m)
- 17 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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