Digital Branding: Develop Your Online Visual Identity

Course Final Project

A course by Óscar Eduardo Bejarano Cabrera
Graphic Designer. Bogota, Colombia.
Joined July 2020
, Graphic Designer

Build an exemplary brand in the digital ecosystem and grow your business

  • Spanish with subtitles in English
  • 100% Positive reviews (14)
  • 236 students

About the course final project: Digital Branding: Develop Your Online Visual Identity

Digital Branding: Develop Your Online Visual Identity

“Did you think the previous lesson would be the last? Well, here I am to accompany you and leave you the last tips so that your final project has a happy ending. Remember that we all want to have brands, products or services that shine in digital, however, we depend to a great extent on the planning and understanding exercise that I taught you in the course. Do you have a business or do you want to start one? This is the opportunity for you to put the course into practice, I am sure that you will be able to achieve great results with this exercise. Please do not forget to share your final project, I am not only referring to the result, but also to the entire process. I share an example of how I would like to see your final project: The digital ecosystem Define the digital ecosystem. Remember to only use the media that are relevant to your brand.

The mark Your brand needs to be unique and powerful, check if it complies with the principles of branding. Already having the opportunity of your brand, do not forget to answer the questions that I taught you, so you can make sure you know and be clear about what you need.
The digital experience Raise the digital experiences that your brand wants for the audience. Analyze the profile of your users. Also, evaluate if you have a digital, mixed or offline product.
The sale Creativity to sell! In the market there are products that are exactly the same, but that are sold differently, and the latter is what makes the difference from one brand to another. How would you like your products or services to be sold?
The consumer experience Develop the journey of your buyers. Make sure to keep it simple, eye-catching, and intuitive.
Valuable, relevant and consistent What is the purpose of your brand? Use the tools I taught you to ensure that your brand purpose is valuable, relevant, and consistent.
Thank you very much for being connected during this time, surely you will have left with knowledge that you did not expect and with a lot of information to implement in the near future in the projects you start. Not sure what project to start with? You can start with your own brand or with someone you know who definitely needs a restructuring. Do you have ideas to share? Welcome to the co-creation space, in the course forum you can share all that knowledge. In this way we all learn and receive information from different points of view. You know you can count on me, however I ask for your patience if you ask me questions. I assure you that I answer all the concerns that may appear along the way. Don't forget to share your final project. See you soon on the forum! Meanwhile ... May the force be with you! ”

Partial transcription of the video

“Final project We have finished our course. However, it is time that you start your final project and put into practice everything learned in each of the lessons. Before I say goodbye, I want us to complete the step by step to have a great digital brand. Define the digital ecosystem and remember to only use media relevant to your brand. Your brand needs to be unique and powerful. Check if it complies with the principles of branding. Already having the opportunity of your brand, do not forget to answer the questions. Raise the digital experiences that your brand wants for your audience. Evalu...”

We automatically generate this transcript and it may contain mistakes.

73% Disc. $44.90USD

Course summary: Digital Branding: Develop Your Online Visual Identity

  • Level: Beginner
  • 100% Positive reviews (14)
  • 236 students
  • 4 Units
  • 11 Lessons (1h 43m)
  • 3 downloads
  • Category

    Marketing & Business
  • Areas

    Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing

Óscar Eduardo Bejarano Cabrera

Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.

Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.


Spanish with subtitles in English
  • 100% Positive reviews (14)
  • 236 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 11 Lessons (1h 43m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Digital Branding: Develop Your Online Visual Identity . A Marketing, and Business course by Óscar Eduardo Bejarano Cabrera

Digital Branding: Develop Your Online Visual Identity

A course by Óscar Eduardo Bejarano Cabrera
Graphic Designer. Bogota, Colombia.
Joined July 2020
  • 100% Positive reviews (14)
  • 236 students