Digital Branding: Develop Your Online Visual Identity
Branding Principles
A course by Óscar Eduardo Bejarano Cabrera , Graphic Designer
Joined July 2020
Joined July 2020
About the video: Branding Principles
Overview
“Before continuing, let's refresh our memory… What is branding? What elements add to the creation of a successful branding? I will tell you how by making some of the color, the typeface, the brand and the logo you can achieve an incredible branding. ”
In this video lesson Óscar Eduardo Bejarano Cabrera addresses the topic: Branding Principles, which is part of the Domestika online course: Digital Branding: Develop Your Online Visual Identity . Build an exemplary brand in the digital ecosystem and grow your business.
Partial transcription of the video
“Branding principles Welcome to the lesson "Principles of branding". We will do a general review on topics such as typography, color, difference between brand and logo. We'll see. A brand is any interaction and marketing practice of a name or design that identifies and differentiates a business, another's product or service. It covers positioning, messaging and communications, visual design, target market, voice, marketing and promotions, the presence and experience that anyone has with the business, product or service. Additionally, it is that experience that people have when they come into...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Develop Your Online Visual Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing
Óscar Eduardo Bejarano Cabrera
A course by Óscar Eduardo Bejarano Cabrera
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
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- 11 lessons (1h 43m)
- 17 additional resources (3 files)
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- Audio: Spanish
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- Level: Beginner
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