Social Media Strategy for Events

Overview

“Social Media is a never-ending ongoing journey, so now that you went through the basics and practical details, it’s time to focus on how to make your strategy sustainable and even improve it or evolve it as you go! In this lesson, I will teach you all about paid promotion based on my personal experience.”

In this video lesson Nathalie Koutia addresses the topic: Paid Promotion, which is part of the Domestika online course: Social Media Strategy for Events. Learn how to create a communication and social media plan for an event with a unique voice.

Partial transcription of the video

“Paid Promotion In this lesson we're gonna learn about paid promotions. Although I don't like paid posts, it's always good to consider your budget for Instagram, Twitter and Facebook to beat the algorithm. Right now I will show you how to do that. Quality over quantity. The main questions you need to ask yourself when you want to boost a post on Facebook. Is it worth sharing across my community? What is the goal behind the paid post? Is there a link to sign up? Set your goals such as, Sign Up, Get Tickets, Book Now. Facebook helps you with these buttons. How would I get them to click on it? ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Strategy for Events

• Level: Beginner
• 98% positive reviews (44)
• 1827 students
• 4 units
• 13 lessons (1h 26m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Mobile Marketing, Social Media