Social Media Strategy for Events

Overview

“In this lesson, we will go through the main steps of building your social media strategy. First, I will go through the importance of having content or building them from scratch, this is where I will show you a social media campaign from OFFF to learn about the basic steps of creating a social media campaign for your event. Then I will give you some tips on how to post each type of content on each social platform. ”

In this video lesson Nathalie Koutia addresses the topic: Strategy, which is part of the Domestika online course: Social Media Strategy for Events. Learn how to create a communication and social media plan for an event with a unique voice.

Partial transcription of the video

“Strategy In this lesson we'll talk about your content strategy. Your content strategy should be based on a research of resources you can post on your social account. If you don't have a campaign created, you can also search for posts that could be interesting for your viewers. Remember to ask for permission first. If your event is a workshop or a talk, you can use your speaker's work. Your contents should be edgy and visually attractive. If it's your own campaign created from scratch, it's even better and more fun. Let's look at OFFF social campaigns to learn step by step how a social campa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Strategy for Events

• Level: Beginner
• 98% positive reviews (44)
• 1786 students
• 4 units
• 13 lessons (1h 26m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Mobile Marketing, Social Media