Social Media Strategy for Events

Overview

“In this lesson, I will cover the most important step to take before we get our hands dirty: identifying your How, Why, and What. Learning to answer to these three questions will help you build your strategy and set your goals. This lesson will allow you to learn how to use social media to good effect, generate ongoing excitement, and build strong anticipation for your future event. ”

In this video lesson Nathalie Koutia addresses the topic: Vision, which is part of the Domestika online course: Social Media Strategy for Events. Learn how to create a communication and social media plan for an event with a unique voice.

Partial transcription of the video

“Vision In this lesson we'll go deeper into your goals and your strategy plan. This way we can build a general vision of your event. Here's some of my favorite events. Let's take a look at them. In a world full of events with such a wide online community, it's important we set up a profile for our own event. Who are you? What are you offering? Why must I attend? For instance, in this event, the newsletter is pretty straight to the point. Everything is well organized and the links are highlighted for you to make it easier to click. In this event the newsletter is even much better because they...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Strategy for Events

• Level: Beginner
• 98% positive reviews (44)
• 1775 students
• 4 units
• 13 lessons (1h 26m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Mobile Marketing, Social Media