Social Media Strategy for Events

Overview

“Now the fun part starts! Social media is non-existent without content. In this lesson, we will go through examples of social media campaigns in order to learn how to create your strategy. I will show you examples of how low-key videos can go viral and how to ask for help/support. And most importantly, we will learn how to set a tone and voice for our event. ”

In this video lesson Nathalie Koutia addresses the topic: Creativity and Visual Communication, which is part of the Domestika online course: Social Media Strategy for Events. Learn how to create a communication and social media plan for an event with a unique voice.

Partial transcription of the video

“Creativity and Visual Communication Social media is non-existent without its content so you have to decide on your strategy and what kind of contents you want to give to your followers. The important thing here is to create assets that can ignite action and reaction. Action is when someone clicks on your posts or goes through a certain link. Reaction is when you get likes or even some kind of nice comments or positive feedback. And that's what you call a social media campaign. A social media campaign has a video or a certain post that can create this kind of action and reaction with your fo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Strategy for Events

• Level: Beginner
• 98% positive reviews (44)
• 1775 students
• 4 units
• 13 lessons (1h 26m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Mobile Marketing, Social Media