Creating Your Own Fashion Brand
Viability
A course by Moisés Nieto , Fashion Designer
About the video: Viability
Overview
“When creating a brand we must analyze whether it can be sustainable over time. From there, when we do, we can set a long-term goal.”
In this video lesson Moisés Nieto addresses the topic: Viability, which is part of the Domestika online course: Creating Your Own Fashion Brand. Learn the essential steps to starting, defining, and launching your own clothing or accessories brand.
Partial transcription of the video
“Feasibility Now I'll talk to you about feasibility. Let's see if our brand is sustainable over time. Let's see. Feasible means sustainable over time. We have to have something sellable and explain why there's someone willing to buy it. From there, we can have a short-term plan for growth. Projects can create illusions. If you're enthusiastic about what you do, it makes your future customers want to buy. For a brand to be feasible, we should see the unique value proposal. Loewe is an example of a brand with a clear and concise proposal. We all associate it with professional work done by hand...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Your Own Fashion Brand
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Category
Fashion, Marketing & Business -
Software
Adobe Photoshop -
Areas
Accessory Design, Communication, Fashion Design, Marketing
Moisés Nieto
A course by Moisés Nieto
Moisés Nieto is a designer and creator of his own women's fashion brand. He studied at IED, Madrid. In addition to working for national designers such as Antonio Alvarado and companies like Bimba y Lola, he worked in Milan for the Valentino group, thanks to a scholarship he got from Vogue to Italia.
Since 2010, his brand has been awarded by Vogue Spain, L'Oréal Paris, and the National Fashion Award in 2016. In addition, he has collaborated with other brands such as Eastpak, Ebay, El Corte Inglés, and Pandora, among others.
He has also worked as a teacher at universities such as IED Madrid and Carlos III University, and directs the men's fashion brand DOS STUDIO, created with the architect Valerio Canals under the concept of sustainable fashion and upcycling.
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