Creating Your Own Fashion Brand
Analyzing the market
A course by Moisés Nieto , Fashion Designer
About the video: Analyzing the market
Overview
“In this lesson we will see how to analyze and identify the market that best suits our product. A market analysis is an evaluation that allows you to determine the size of a particular market in your industry. It will also allow you to identify factors such as market value, customer segmentation, identify their buying habits, know the competition, the economic environment, current trends, legal and cultural regulations, and many more factors.”
In this video lesson Moisés Nieto addresses the topic: Analyzing the market, which is part of the Domestika online course: Creating Your Own Fashion Brand. Learn the essential steps to starting, defining, and launching your own clothing or accessories brand.
Partial transcription of the video
“Analyzing the Market I'll tell you how to analyze and identify the best market. Let's do this. Market Analysis Recognizing market potential will help you avoid making wrong decisions. An analysis shows what products from the competition are in the market or not. Analyze your market and situate your product. Your market can be sports, toys or cars. Our product is situated in the fashion market. Now we'll search for a segment in the fashion market. It can be prêt-à-porter, low cost, sustainable fashion. In my case, I want the luxury segment. To identify our product well, we should define it. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Your Own Fashion Brand
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Category
Fashion, Marketing & Business -
Software
Adobe Photoshop -
Areas
Accessory Design, Communication, Fashion Design, Marketing
Moisés Nieto
A course by Moisés Nieto
Moisés Nieto is a designer and creator of his own women's fashion brand. He studied at IED, Madrid. In addition to working for national designers such as Antonio Alvarado and companies like Bimba y Lola, he worked in Milan for the Valentino group, thanks to a scholarship he got from Vogue to Italia.
Since 2010, his brand has been awarded by Vogue Spain, L'Oréal Paris, and the National Fashion Award in 2016. In addition, he has collaborated with other brands such as Eastpak, Ebay, El Corte Inglés, and Pandora, among others.
He has also worked as a teacher at universities such as IED Madrid and Carlos III University, and directs the men's fashion brand DOS STUDIO, created with the architect Valerio Canals under the concept of sustainable fashion and upcycling.
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