Creating Your Own Fashion Brand

Creating Your Own Fashion Brand

“We have reached the end of the journey. I hope this course helps you to take the first steps and create your own fashion brand. I wish you the best in your new adventure and I am convinced that with enthusiasm, work and effort you will be able to fulfill all your goals. As a final project, I propose that you prepare a manual where you collect all the necessary steps to create your own fashion brand, as we have seen in the course. In a notebook, a PDF document or on a tablet, write down your ideas and proposals to start your brand. These notes can help you always keep your ideas in mind, and so you will have all the important steps learned in this course collected in a single document. Write down, draw and write everything that you think is important. Develop each point and underline what you think is necessary. If you are good at drawing, I invite you to illustrate with sketches all the most important steps of your project. It will be a graphic and interesting way to see your development. You can also create image boards or mood boards to get an overview of the creation process. It will be helpful to visualize it from time to time and it will refresh your memory. When preparing the manual for creating your clothing brand, include the different steps that we have seen throughout the course: Your product Analyze who you are and get the essence of your personality, that will help you to know yourself better, translate it into your designs and define the values of your brand. In my case, I always carry my roots to the small details of my clothes and that has become my DNA.

The market Analyze the market to place your product in the niche that suits you best and identify your target audience. Objectives Remember to define your goals well before creating your fashion brand. It is essential to have a clear objective that is real! To do this, you can review the lesson "Define your objectives" in Unit 3. Brand and identity An attractive corporate image and logo are essential to identify your brand and position it in the market. Remember to differentiate yourself from other brands, be yourself, creativity is part of each one of us. Do not look for success immediately, projects take time and must be supported. Trust yourself and do not forget to ask the opinion of those around you. Price and sales channel Analyze fixed and variable expenses to establish a price and position the product in the market. Do not forget to calculate your products correctly, remember to include all those expenses and include them in the table of materials. So you will always be clear about the real value of your products. On the other hand, an important point that helped me define my business model is to find in which sales channels I want to place my garments. I recommend you start with an online store, it is the fastest channel to reach many customers. Go little by little and don't be in a hurry. If your product is good, it is sure to be successful! Now share your final project with all of us by clicking on "Create your project". Remember to share both the final results and conclusions as well as the development phases of your clothing brand. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. The moment of farewell arrives. I hope this course will be useful for you to take that important step in order to embark on a new stage. Having taken this course is only the first step to reach your goals. Effort and determination are key when starting a business. In my case, it was always clear to me. The small steps that you must take now have to be firm and resounding; Sow the seeds of your ideas little by little and soon you will be able to reap the fruit of so much effort. I encourage you to participate in the forum, ask questions and also give advice, so the forum will be enriched with the learning of all students. The different opinions are very useful in the creation process, and that will help to listen and understand others. I will be looking forward to receiving your questions and seeing the results of your course. I ask for your patience if it takes a while to answer you, I will gladly always have a space for it. See you soon!”

Partial transcription of the video

“Final Project We've reached the end of the course. I hope I conveyed my passion for fashion and that you learned to create your brand. Now I want to go over some things we learned. Remember the importance of collaborating. Never face a project on your own and surround yourself by people who have the same interests, friends, artists or other brands. Be patient, you can't be successful overnight. There's no magic formula and enjoy the journey. Try and try again, and you'll see results sooner or later. Remember you shouldn't copy. Find your own style and your own voice. Spend the time you need...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creating Your Own Fashion Brand

• Level: Beginner
• 99% positive reviews (340)
• 13552 students
• 4 units
• 16 lessons (51m)
• 4 downloads

• Category

  Fashion, Marketing & Business

• Software

  Adobe Photoshop

• Areas

  Accessory Design, Communication, Fashion Design, Marketing