Creating Your Own Fashion Brand
Analyzing our audience
A course by Moisés Nieto , Fashion Designer
About the video: Analyzing our audience
Overview
“Finally, I am going to teach you how to analyze what your target audience is through a few simple exercises. This will help you to target a specific group of people and get the product you've created right.”
In this video lesson Moisés Nieto addresses the topic: Analyzing our audience, which is part of the Domestika online course: Creating Your Own Fashion Brand. Learn the essential steps to starting, defining, and launching your own clothing or accessories brand.
Partial transcription of the video
“Analyzing our Target Audience In this lesson, we'll see how to analyze your target audience. We'll do this with a simple exercise of how to create a persona avatar. When creating a brand, it's important to analyze your target audience. Only they have the information you need to know how to get to them. Knowing the opinion of others helps us gather information to define our product and how we'll sell it. I usually listen a lot to my customers. They always give their opinion on color, texture... And when they're trying out clothes, they have an opinion because they're the first to try them on...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Your Own Fashion Brand
-
Category
Fashion, Marketing & Business -
Software
Adobe Photoshop -
Areas
Accessory Design, Communication, Fashion Design, Marketing
Moisés Nieto
A course by Moisés Nieto
Moisés Nieto is a designer and creator of his own women's fashion brand. He studied at IED, Madrid. In addition to working for national designers such as Antonio Alvarado and companies like Bimba y Lola, he worked in Milan for the Valentino group, thanks to a scholarship he got from Vogue to Italia.
Since 2010, his brand has been awarded by Vogue Spain, L'Oréal Paris, and the National Fashion Award in 2016. In addition, he has collaborated with other brands such as Eastpak, Ebay, El Corte Inglés, and Pandora, among others.
He has also worked as a teacher at universities such as IED Madrid and Carlos III University, and directs the men's fashion brand DOS STUDIO, created with the architect Valerio Canals under the concept of sustainable fashion and upcycling.
- 98% positive reviews (332)
- 12,982 students
- 16 lessons (51m)
- 12 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Photoshop
