Creating Your Own Fashion Brand
The business model
A course by Moisés Nieto , Fashion Designer
About the video: The business model
Overview
“In this lesson, I will explain the different business models that exist in the world of fashion. Each business model is different, that is why each brand or designer chooses the model that best suits their product, objectives and audience.”
In this video lesson Moisés Nieto addresses the topic: The business model, which is part of the Domestika online course: Creating Your Own Fashion Brand. Learn the essential steps to starting, defining, and launching your own clothing or accessories brand.
Partial transcription of the video
“Business Models In this lesson, I'll tell you the main business models that exist in the fashion world. Each one is different. We have to use the one that best fits our target audience and product. I'll give you examples that I've used in my journey, and mistakes I made for not having established a business model from the beginning. These are business models in the fashion world today, and we'll start by the mono-product. This business model is different because it only has one type of product and we have to be specialists on it. For example, if we want to make clothes with feathers we'd be...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Your Own Fashion Brand
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Category
Fashion, Marketing & Business -
Software
Adobe Photoshop -
Areas
Accessory Design, Communication, Fashion Design, Marketing
Moisés Nieto
A course by Moisés Nieto
Moisés Nieto is a designer and creator of his own women's fashion brand. He studied at IED, Madrid. In addition to working for national designers such as Antonio Alvarado and companies like Bimba y Lola, he worked in Milan for the Valentino group, thanks to a scholarship he got from Vogue to Italia.
Since 2010, his brand has been awarded by Vogue Spain, L'Oréal Paris, and the National Fashion Award in 2016. In addition, he has collaborated with other brands such as Eastpak, Ebay, El Corte Inglés, and Pandora, among others.
He has also worked as a teacher at universities such as IED Madrid and Carlos III University, and directs the men's fashion brand DOS STUDIO, created with the architect Valerio Canals under the concept of sustainable fashion and upcycling.
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- 16 lessons (51m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
