Creating Your Own Fashion Brand
The importance of a good brand
A course by Moisés Nieto , Fashion Designer
About the video: The importance of a good brand
Overview
“In this lesson I am going to tell you the key to having an attractive image. I am going to briefly explain how to find the brand name and how to create a logo that identifies you and is visually attractive.”
In this video lesson Moisés Nieto addresses the topic: The importance of a good brand, which is part of the Domestika online course: Creating Your Own Fashion Brand. Learn the essential steps to starting, defining, and launching your own clothing or accessories brand.
Partial transcription of the video
“The Importance of a Good Brand In this lesson, we'll see the importance of a good brand. I'll also give you tips on having an appealing image and identity. Let's start. A good brand identity will make your product position itself in the market. Think about how you'll show your brand, and choose colors that define your work. A good logo will be remembered, like the Balenciaga one. Its logo conveys tradition and modernity. Make it simple and monochromatic. Remember that often less is more. Think if you want to convey a more classic or younger style. That must be conveyed in your name and logo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Your Own Fashion Brand
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Category
Fashion, Marketing & Business -
Software
Adobe Photoshop -
Areas
Accessory Design, Communication, Fashion Design, Marketing
Moisés Nieto
A course by Moisés Nieto
Moisés Nieto is a designer and creator of his own women's fashion brand. He studied at IED, Madrid. In addition to working for national designers such as Antonio Alvarado and companies like Bimba y Lola, he worked in Milan for the Valentino group, thanks to a scholarship he got from Vogue to Italia.
Since 2010, his brand has been awarded by Vogue Spain, L'Oréal Paris, and the National Fashion Award in 2016. In addition, he has collaborated with other brands such as Eastpak, Ebay, El Corte Inglés, and Pandora, among others.
He has also worked as a teacher at universities such as IED Madrid and Carlos III University, and directs the men's fashion brand DOS STUDIO, created with the architect Valerio Canals under the concept of sustainable fashion and upcycling.
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- 16 lessons (51m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Recommended software & tools for this course
Adobe PhotoshopCategory
Areas
