Creating Your Own Fashion Brand
Analyzing our product
A course by Moisés Nieto , Fashion Designer
About the video: Analyzing our product
Overview
“Now we are going to see how to analyze our product. It is very important that we ask ourselves a series of questions to know ourselves, and thus be able to identify where we come from and clearly establish the values of our brand.”
In this video lesson Moisés Nieto addresses the topic: Analyzing our product, which is part of the Domestika online course: Creating Your Own Fashion Brand. Learn the essential steps to starting, defining, and launching your own clothing or accessories brand.
Partial transcription of the video
“Analyzing our Product In this lesson, I'll show you how to analyze your product. To do so, it's important to know ourselves well to identify where we come from or what our roots are. In my case, that helped me to see my brand and establish values that had forged my identity. Handcraft and technology are things that can help have a stronger identity while analyzing your product. Experience and tradition are positive things when identifying a good product. If you come from a family that's in the jewelry business, or leather goods, this will give your product more credibility. In my case, know...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creating Your Own Fashion Brand
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Category
Fashion, Marketing & Business -
Software
Adobe Photoshop -
Areas
Accessory Design, Communication, Fashion Design, Marketing

Moisés Nieto
A course by Moisés Nieto
Moisés Nieto is a designer and creator of his own women's fashion brand. He studied at IED, Madrid. In addition to working for national designers such as Antonio Alvarado and companies like Bimba y Lola, he worked in Milan for the Valentino group, thanks to a scholarship he got from Vogue to Italia.
Since 2010, his brand has been awarded by Vogue Spain, L'Oréal Paris, and the National Fashion Award in 2016. In addition, he has collaborated with other brands such as Eastpak, Ebay, El Corte Inglés, and Pandora, among others.
He has also worked as a teacher at universities such as IED Madrid and Carlos III University, and directs the men's fashion brand DOS STUDIO, created with the architect Valerio Canals under the concept of sustainable fashion and upcycling.
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