E-commerce: Launch Your Online Business
Conclusions, success story
A course by Karla Covarrubias , E-commerce and Marketplace Consultant
About the video: Conclusions, success story
Overview
“Those who do eCommerce management cannot forget that they are, above all, working with people's needs. With the advent of technology, it was clear that consumer habits were deeply impacted, but above that, the way people relate to each other in those opportunities also changed. ”
In this video lesson Karla Covarrubias addresses the topic: Conclusions, success story, which is part of the Domestika online course: E-commerce: Launch Your Online Business. Learn to create your first online store and take your business to the digital world.
Partial transcription of the video
“Conclusions, success story In this last lesson, we will be talking about this methodology and its implementation not in small projects, but in big projects, with the big brands and in addition to some other tips. The methodology we carry out in this course It is the same that I have implemented in other very large projects. I'm talking about projects like Coca Cola, where it was not only the creation of an online store, but to have all the infrastructure that a brand of this type has for also working with various bottlers or franchisees, as you understand them. That meant a great challenge,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-commerce: Launch Your Online Business
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Web Design, Web Development
Karla Covarrubias
A course by Karla Covarrubias
With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.
She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.
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- 16 lessons (1h 52m)
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- Level: Beginner
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