E-commerce: Launch Your Online Business
Definition of online store metrics
A course by Karla Covarrubias , E-commerce and Marketplace Consultant
About the video: Definition of online store metrics
Overview
“Designing and creating a profitable business model is one of the keys to the success of any eCommerce, but to know its profitability it is essential to always measure the results and know where to put efforts; know, in short, the main KPIs or metrics in eCommerce. We will talk about that in the next lesson. ”
In this video lesson Karla Covarrubias addresses the topic: Definition of online store metrics, which is part of the Domestika online course: E-commerce: Launch Your Online Business. Learn to create your first online store and take your business to the digital world.
Partial transcription of the video
“Definition of online store metrics Welcome to your Lesson 4 of this last unit, where will we be talking on the definition of metrics associated with your digital business. While there are digital marketing metrics in general, they get very confused with ecommerce metrics. The difference is that these last metrics they have everything to do with transactionality, unlike digital marketing metrics. Digital marketing metrics they will help us for what we did previously, the launch plan of the online store and consecutive campaigns to attract customers and prospects in it. However, here we will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-commerce: Launch Your Online Business
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Web Design, Web Development
Karla Covarrubias
A course by Karla Covarrubias
With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.
She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.
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