E-commerce: Launch Your Online Business
Course final project
A course by Karla Covarrubias , E-commerce and Marketplace Consultant
About the final project for: E-commerce: Launch Your Online Business
E-commerce: Launch Your Online Business
“Ready, we have reached the end of the course! Remember that whoever does e-commerce management cannot forget that they are, above all, working with people's needs. With the advent of technology, it was clear that consumer habits were deeply impacted, but above that, the way people relate to each other in those opportunities also changed. Thinking not only about the relationship with the customer, but also addressing the workforce that will act in the channels and make the business happen, people management is one more important factor to be considered. It is not enough to have a sales talent on the team if he does not understand how online communication occurs, for example.


Partial transcription of the video
“Final project Dear students, we have reached the end of the course. While it has been an extensive course, I'm sure it will help you a lot to define in a concrete way what you want for your business and how to carry it out. We have passed from the foundations of the business, the providers, their services, what is necessary to create your own online store, legal and operational aspects, up to inventory management, orders and the relationship with the customer. Surely you already realized that having an online business is a great challenge that contemplates many tasks and a high commitment. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: E-commerce: Launch Your Online Business
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Category
Marketing & Business, Web & App Design -
Areas
Business, Digital Marketing, E-commerce, Web Design, Web Development

Karla Covarrubias
A course by Karla Covarrubias
With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.
She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.
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