E-commerce: Launch Your Online Business

Course final project

A course by Karla Covarrubias , E-commerce and Marketplace Consultant

E-commerce and Marketplace Consultant. Mexico City, Mexico.
Joined April 2020
97% positive reviews (156)
5,149 students
Audio: Spanish, English
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the final project for: E-commerce: Launch Your Online Business

E-commerce: Launch Your Online Business

“Ready, we have reached the end of the course! Remember that whoever does e-commerce management cannot forget that they are, above all, working with people's needs. With the advent of technology, it was clear that consumer habits were deeply impacted, but above that, the way people relate to each other in those opportunities also changed. Thinking not only about the relationship with the customer, but also addressing the workforce that will act in the channels and make the business happen, people management is one more important factor to be considered. It is not enough to have a sales talent on the team if he does not understand how online communication occurs, for example.

In the same way, the organization of the site, the creation of secondary platforms, the configuration of chatbots for use in social networks, tax knowledge and the regulation of virtual businesses - in addition to support capacity and many other specific topics - must be contemplated by the e-commerce team. E-commerce management is a challenge even for managers with the most technical knowledge, precisely because it is the union of highly precise processes with a demand for ultra agility. Still, with lots of planning and control, it is possible to be successful, increase profits, and stand out from the competition.
The important thing is that you never fall behind when it comes to the best practices of this type of business. Use and review as many times as necessary all the lessons we have seen, perform the exercises as many times as necessary until you feel satisfied with your project. I wish you every success, I am sure you will achieve it! ”

Partial transcription of the video

“Final project Dear students, we have reached the end of the course. While it has been an extensive course, I'm sure it will help you a lot to define in a concrete way what you want for your business and how to carry it out. We have passed from the foundations of the business, the providers, their services, what is necessary to create your own online store, legal and operational aspects, up to inventory management, orders and the relationship with the customer. Surely you already realized that having an online business is a great challenge that contemplates many tasks and a high commitment. ...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: E-commerce: Launch Your Online Business

  • Level: Beginner
  • 97% positive reviews (156)
  • 5149 students
  • 4 units
  • 16 lessons (1h 52m)
  • 2 downloads
  • Category

    Marketing & Business, Web & App Design
  • Areas

    Business, Digital Marketing, E-commerce, Web Design, Web Development

Karla Covarrubias

Karla Covarrubias
A course by Karla Covarrubias

Teacher Plus
E-commerce and Marketplace Consultant

With more than fifteen years of experience in the e-commerce industry, consultant Karla Covarrubias helps companies from a range of sectors take their business into the digital world. With a Master's in Digital Marketing and eBusiness from the Esden Business School (Madrid), she is one of the pioneers of online commerce in Mexico, collaborating with major brands like Grupo Diltex, BBVA, Coca-Cola, and more.

She is a co-founder of ECAB (E-commerce Advisors Bureau), an e-commerce consultancy, and a workshop instructor for companies and businesses. She is currently the coordinator of the E-commerce and Digital Business course at the Universidad Iberoamericana and the Universidad del Valle de México.


  • 97% positive reviews (156)
  • 5,149 students
  • 16 lessons (1h 52m)
  • 13 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
E-commerce: Launch Your Online Business. Web, App Design, Marketing, and Business course by Karla Covarrubias

E-commerce: Launch Your Online Business

A course by Karla Covarrubias
E-commerce and Marketplace Consultant. Mexico City, Mexico.
Joined April 2020
  • 97% positive reviews (156)
  • 5,149 students